MAM

BJP, FMCG companies in BARC's top 10 list

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/10/ITV-Inside%20%281%29.jpg?itok=yuJvCfA2

BENGALURU: Once again following the trends of the first four weeks of 2017, FMCG advertisers hogged most of the ranks (9 out of the top 10 ranks) among the top 10 advertisers list on television in terms of ad insertions (advertisers list) for week 5 of 2017. Also, the national ruling political party - the Bharatiya Janata Party (BJP) - was ranked first among the top 10 brands list in terms of brand ad insertions on television (brands list) in week 5 of 2017 (Saturday, 28 January 2017 to Friday, 3 February 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

The lone non-FMCG player in the top 10 advertisers list was music company Super Cassettes Industries (SCI) which was ranked 7 with 18,154 (6.49 percent of sum of insertions by top 10 advertisers) insertions. SCI was also present in the advertisers list for week 4 at rank eight with 18,804 insertions and in week and rank 9 in week 2 of 2017 with 17,250 insertions.

Maintaining their respective ranks in the advertisers list at the first three positions were FMCG players Hindustan Level Limited (Lever) with 95,638 (34.17 percent of sum of insertions by top 10 advertisers) insertions; Baba Ramdev’sPatanjaliAyurved Limited (Patanjali) with 31,761 (11.35 percent of sum of insertions by top 10 advertisers) insertions and Reckitt Benckiser (India) Limited (Reckitt) with 25,912 (9.26 percent of sum of insertions by top 10 advertisers) insertions. Please refer to Figure A below for the advertisers list for week and Figure B below for the advertisers list for weeks 1, 2, 3, 4 and 5 below.

As mentioned above, the national ruling political party – the BJP tops the brands (in terms of number of television insertions) list in week 5 of 2017 with 11,563 (14.47 percent of sum of insertions by top 10 brands).  The number of insertions by three Mobile services/devices brands had the largest chunk of insertions in the brands list with 26,314 (32.94 percent of sum of insertions by top 10 brands) in week 5. Four FMCG brands followed slightly behind with 25,349 (31.73 percent of sum of insertions by top 10 brands) in week 5. One brand each from politics (BJP), associations (Petroleum Conservation Research Association – 11,053 insertions) and online (OLX.in, 5,613 insertions) genres completed the top ten brands list in terms of television ad insertions per week list. Please refer to figure C below for the top 10 brands list in terms of television ad insertions in week 5 of 2017.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/hd.jpg?itok=EM1YFQxH
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories