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BJP, FMCG companies in BARC's top 10 list

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BENGALURU: Once again following the trends of the first four weeks of 2017, FMCG advertisers hogged most of the ranks (9 out of the top 10 ranks) among the top 10 advertisers list on television in terms of ad insertions (advertisers list) for week 5 of 2017. Also, the national ruling political party - the Bharatiya Janata Party (BJP) - was ranked first among the top 10 brands list in terms of brand ad insertions on television (brands list) in week 5 of 2017 (Saturday, 28 January 2017 to Friday, 3 February 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

The lone non-FMCG player in the top 10 advertisers list was music company Super Cassettes Industries (SCI) which was ranked 7 with 18,154 (6.49 percent of sum of insertions by top 10 advertisers) insertions. SCI was also present in the advertisers list for week 4 at rank eight with 18,804 insertions and in week and rank 9 in week 2 of 2017 with 17,250 insertions.

Maintaining their respective ranks in the advertisers list at the first three positions were FMCG players Hindustan Level Limited (Lever) with 95,638 (34.17 percent of sum of insertions by top 10 advertisers) insertions; Baba Ramdev’sPatanjaliAyurved Limited (Patanjali) with 31,761 (11.35 percent of sum of insertions by top 10 advertisers) insertions and Reckitt Benckiser (India) Limited (Reckitt) with 25,912 (9.26 percent of sum of insertions by top 10 advertisers) insertions. Please refer to Figure A below for the advertisers list for week and Figure B below for the advertisers list for weeks 1, 2, 3, 4 and 5 below.

As mentioned above, the national ruling political party – the BJP tops the brands (in terms of number of television insertions) list in week 5 of 2017 with 11,563 (14.47 percent of sum of insertions by top 10 brands).  The number of insertions by three Mobile services/devices brands had the largest chunk of insertions in the brands list with 26,314 (32.94 percent of sum of insertions by top 10 brands) in week 5. Four FMCG brands followed slightly behind with 25,349 (31.73 percent of sum of insertions by top 10 brands) in week 5. One brand each from politics (BJP), associations (Petroleum Conservation Research Association – 11,053 insertions) and online (OLX.in, 5,613 insertions) genres completed the top ten brands list in terms of television ad insertions per week list. Please refer to figure C below for the top 10 brands list in terms of television ad insertions in week 5 of 2017.

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