MAM

Financial discipline ramps up Procter and Gamble’s Oct-Dec 13 quarter PAT

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/02/04/p%26g.jpg?itok=OjTOL7HL

BENGALURU: Consumer Goods company Procter & Gamble (P&G) says that a focus on brand fundamentals and strong financial discipline has helped it ramp up its y-o-y PAT by 41.82 per cent during the quarter ended 31 December, 2013 or Q2-2014. (P&G’s financial year commenced on 1 July, 2013, hence the current quarter is its second quarter).

P&G reported PAT of Rs 76.57 crore in its Q2-2014 as compared to Rs 53.99 crore in its Q2-2013, its Q2-2014 profit after tax (PAT) was up by 39.75 per cent more than the Rs 54.79 crore in its Q1-2014. Over the six month period ended 31 December, 2013, P&G reported PAT of Rs 131.36 crore, which was 32.26 per cent more than the Rs 99.26 crore of the corresponding six month period of last year. P&G’s PAT for its year ended 30 June, 2013 was Rs 203.22 crore.

Revenue for P&G’s Q2-2014 at Rs 521.27 crore was 21.35 per cent as compared to the Rs 470.78 crore in its Q1-2013 and was 15.9 per cent more q-o-q than the Rs 492.9 crore in its Q1-2014. Its revenue during the six month period ended 31 December, 2013 at Rs 1064.17 crore was 25.73 per cent more than the Rs 876 crores of the corresponding six month period of last year. P&G’s Total revenue for its year ended 30 June, 2013 was Rs 1686.78 crore.

Let us look at the ad and sales promo spend numbers reported by P&G in its Q2-2014:

The company’s advertisement and sales promotion (ad and sales promo) spend, though higher in value in the current quarter, was lower in percentage of total revenue term as compared to the corresponding period of last year, but higher than the corresponding percentage of its last financial year. Q-o-q, P&G’s ad and sales promo spend was also higher in the current quarter as compared to the immediate trailing quarter.

P&G spent Rs 97.56 crore towards ad and sales promo in its Q2-2014, which was 3.15 per cent more than the Rs 94.58 crore in its Q2-2013d but 17.08 per cent of its Q2-2014 total revenue as compared to the 20.09 per cent of the corresponding period of last year.

Q-o-q, P&G’s ad and sales promo spend during its Q2-2014 was 22.33 per cent more than the Rs 75.77 crore during its Q1-2014. Its previous quarter ad and sales promo spend was lower at 15.37 per cent of total revenue.

Over the six month period of P&G’s FY-2014, its ad and sales promo spend was 16.29 per cent of total revenue as compared to 19.27 per cent of total revenue of the corresponding period of its last fiscal. During its FY 2013, P&G’s ad and promo expense was lower at 16.91 per cent of total revenue.

P&G’s ad and sales promo spend in terms of percentage of its total expenses for its Q2-2014 was 20.17 per cent of Rs 483.68 crore as compared to 22.97 per cent of its total expense of Rs 11.75 crore in its Q2-2013. Q-o-q, P&G’s ad and sales promo spend was 17.72 per cent of total expense of Rs 427.65 crore during its Q1-2014.

Over the six month period of P&G’s FY-2014, its ad and sales promo spend was 19.02 per cent of total expenses of Rs 911.33 crore as compared to 21.79 per cent of total expense of Rs 748.80 crore of the corresponding period of its last fiscal. For its FY 2013, P&G’s expense towards ad and sales promo was 19.44 per cent of total expense of Rs 1467.53 crore.

P&G says that both its Feminine care and Health care business posted double digit and broad based sales growth via meaningful consumer propositions and strong marketing programs. It says that its recent Old Spice launch is progressing as per plans and adding incremental sales and share growth in a highly competitive category. It says further that its strong margin growth was enabled by a favourable Health care mix, pricing and productivity focus across all cost measures.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/amir.jpg?itok=gLPDf8bO
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories