Fevicol Champions’ Club- “Shram Daan Diwas” Bags Best CSR at Loyalty Awards

MUMBAI: Shram Daan Diwas 2013, an initiative by Fevicol Champions’ Club (FCC), bagged the prestigious Loyalty Awards for Best CSR initiative category. Shram Daan Diwas, an annual event of Fevicol Champions Club, was organized on 20th December 2013. 22000 contractors and wood workers across 145 cities in India came together to donate a day of their labour towards repair work at almost 325 needy institutes. This year the focus was on institutions caring for underprivileged children. Over 40,000 kids were impacted through this initiative.


Mr. Prabhakar Jain, Global CEO, Fevicol Division, Pidilite Industries upon receiving the award said, “We are proud and honoured to have achieved this feat. We thank the institution of Loyalty Awards for recognizing the hard work done by the FCC members. It is an inspiring and motivating initiative by FCC and we are humbled by their heartfelt gesture.”


In Mumbai, over 600 FCC members participated in the Shram Dan Diwas by conducting repair work at over 21 needy organizations including schools for specially abled, municipal schools, and government schools. This unique community initiative witnessed the woodworkers and contractors conduct their activities across various beneficiary schools and institutions.


FCC is an exclusive club for wood working contractors launched in 2002. In 2011, on the eve of its anniversary celebration, FCC members vouched to donate a day of their labour towards the betterment of the underprivileged section of the society at large the materials and other supplies thus required are given by Fevicol, absolutely free. Shram Daan Divas is a social welfare outreach initiative from FCC and is conducted with the sole purpose to augment and uplift the socio – economic section of the society by mending or repairing the broken furniture. Shram Daan Divas has grown leaps and bounds by making a mark and entering into Limca Book of Records, Asian Book of Records among others.


 The Loyalty awards were given away as a part of the Loyalty Summit and are the premier awards for the loyalty programs in the Industry.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories