MAM

Entertainment One?s So So Happy adds new fashion partners

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/05/eOne-Logo_Blue_PP114.jpg?itok=ht7SAuU0

MUMBAI: Entertainment One (eOne) continues to bolster the US licensing programme of its popular teen/young adult lifestyle brand So So Happy with addition of a new roster of category-leading apparel and accessory partners.

The announcement follows close behind the recent signing of Kelly Teegarden Organics as the brand?s cosmetics partner.

The company is excited to announce a new collaboration with legendary alternative fashion company Iron Fist, known for its edgy, contemporary styles inspired by street art and underground culture.  ?We are thrilled to be working with the Iron Fist team,? said eOne Licensing?s pop culture and lifestyle division president Cindy Bailey.  ?Its distinctive style and our shared creative vision for the brand will translate into amazing and unique offerings for So So Happy enthusiasts as well as devotees of the Iron Fist brand.?  

The licensed collection will include fashion tops and bottoms, blouses, sweaters and coats, dresses, jumpsuits, and footwear.  ?We are thrilled to be working with Cindy and her team at eOne,? said Iron Fist CEO Travis Anderson. ?We share the same creative vision and we love the brand so it just made sense to collaborate.?

Leading pop-culture fashion companies Loungefly and Goodie Two Sleeves are also on board to produce a collection of So So Happy apparel and accessories for the US market.These companies are known for producing quality, fashion-forward items for independent boutiques and specialty chains.

Licensee Goodie Two Sleeves has uniquely positioned itself as a provider of tees, hoodies and related separates, often with funny but positive sayings, making it a natural choice for eOne?s upscale teen brand.?Goodie is committed to serving boutique and specialty customers, and their mantra of combining fashion with ?clean? humour is very much in line with So So Happy?s message,? said Bailey.

?We are thrilled to be working with the entire eOne team, and look forward to creating unique and fashion-forward items that will keep our customers coming back for more,? said Goodie Two Sleeves VP Robert Arce.

The Loungefly collection will include fashion bags, wallets, coin purses, lanyards, lunch boxes, plush bags, backpack clips and novelties featuring So So Happy?s distinctive characters and designs.   The line will be previewed at MAGIC and available in fall at price points ranging from $6.50 - $65.00.  

?Loungefly is the premier maker of contemporary junior accessories for our specialty market,? said Bailey.  ?Our consumers absolutely covet their products and we?re very excited to have them on board as a key So So Happy partner.? 

?It feels good to work with a property like So So Happy and we are committed to designing accessories that will allow for the positive messaging to shine through,? said Loungefly operations director Jason Hoffman.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/IKEA.jpg?itok=24LwM0Nf
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/LG_Air_Purifiers.jpg?itok=tJi2hNft
Laqshya Media creates outdoor campaign for LG Air Purifiers

Laqshya Media executed an outdoor media campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this...

MAM Media and Advertising Out Of Home
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories