MAM

Entertainment One’s So So Happy adds new fashion partners

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/05/eOne-Logo_Blue_PP114.jpg?itok=3yiLnTMj

MUMBAI: Entertainment One (eOne) continues to bolster the US licensing programme of its popular teen/young adult lifestyle brand So So Happy with addition of a new roster of category-leading apparel and accessory partners.

The announcement follows close behind the recent signing of Kelly Teegarden Organics as the brand’s cosmetics partner.

The company is excited to announce a new collaboration with legendary alternative fashion company Iron Fist, known for its edgy, contemporary styles inspired by street art and underground culture.  “We are thrilled to be working with the Iron Fist team,” said eOne Licensing’s pop culture and lifestyle division president Cindy Bailey.  “Its distinctive style and our shared creative vision for the brand will translate into amazing and unique offerings for So So Happy enthusiasts as well as devotees of the Iron Fist brand.”  

The licensed collection will include fashion tops and bottoms, blouses, sweaters and coats, dresses, jumpsuits, and footwear.  “We are thrilled to be working with Cindy and her team at eOne,” said Iron Fist CEO Travis Anderson. “We share the same creative vision and we love the brand so it just made sense to collaborate.”

Leading pop-culture fashion companies Loungefly and Goodie Two Sleeves are also on board to produce a collection of So So Happy apparel and accessories for the US market.These companies are known for producing quality, fashion-forward items for independent boutiques and specialty chains.

Licensee Goodie Two Sleeves has uniquely positioned itself as a provider of tees, hoodies and related separates, often with funny but positive sayings, making it a natural choice for eOne’s upscale teen brand.“Goodie is committed to serving boutique and specialty customers, and their mantra of combining fashion with ‘clean’ humour is very much in line with So So Happy’s message,” said Bailey.

“We are thrilled to be working with the entire eOne team, and look forward to creating unique and fashion-forward items that will keep our customers coming back for more,” said Goodie Two Sleeves VP Robert Arce.

The Loungefly collection will include fashion bags, wallets, coin purses, lanyards, lunch boxes, plush bags, backpack clips and novelties featuring So So Happy’s distinctive characters and designs.   The line will be previewed at MAGIC and available in fall at price points ranging from $6.50 - $65.00.  

“Loungefly is the premier maker of contemporary junior accessories for our specialty market,” said Bailey.  “Our consumers absolutely covet their products and we’re very excited to have them on board as a key So So Happy partner.” 

“It feels good to work with a property like So So Happy and we are committed to designing accessories that will allow for the positive messaging to shine through,” said Loungefly operations director Jason Hoffman.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/kalra.jpg?itok=pIciUSLo
Raman Kalra joins PwC India as entertainment & media sector advisory leader

Raman Kalra has been hired as partner, PwC India - Entertainment & Media Sector Advisory Leader (and Emerging Technologies Leader). He is responsible for strategy through execution as: Entertainment & Media Sector Advisory Leader & Emerging Technologies Leader responsible for...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/joshi.jpg?itok=XRZODjyO
McCann bags Sony India’s creative mandate

Sony India has appointed McCann World Group as its new creative agency in India after an extensive selection process.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/vikas.jpg?itok=bYp384lq
Republic appoints Laqshya media group as the OOH Agency

Laqshya Media group has announced its partnership with Republic as its OOH Agency on Record (AOR).

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/work.jpg?itok=nnyLl-gD
UCNews' 'Spirit of Work' campaign with Tandon, Bedi & Khanna

Celebrating International Workers’ Day on May 1, UC News, a news and content aggregation platform from Alibaba Mobile Business Group, has kicked off its ‘The Spirit of Work’ campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/Himalaya_0.jpg?itok=4no501uF
Himalaya's 'Chennai Ponnu' captures her essence in peppy video

MUMBAI: The Himalaya Drug Company, India’s leading wellness brand launched the “Chennai Ponnu” (Chennai Girl) campaign for its flagship product Himalaya Purifying Neem Face Wash. The campaign aims to celebrate the spirit of the Chennai girl and captures her essence in a fun and peppy music video....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/BOOST.jpg?itok=E4boT_rw
A Boost to #PlayABiggerGame with Virat

MUMBAI: Boost, one of GSK’s leading brands in the Health Food Drinks category, has launched a three-part digital video campaign with the youth icon Virat Kohli. With this campaign, the brand intends to take its theme of ‘Play A Bigger Game’ beyond an inspiring message to actually providing kids...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/sachin.jpg?itok=99Z9TKfd
Zeven and Rob's tribute for master blaster

MUMBAI: A creative genius that awes his audience with every piece of work, Rob has created a brand new 'WOW' video in association with Zeven, a multi-dimensional sportswear brand for the God of cricket Sachin Tendulkar, on his 44th birthday.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/WROGN.jpg?itok=ERl10ls9
Wrogn tie-up with Royal Challengers

MUMBAI: India's most promising celebrity fashion and lifestyle brand Wrogn is associated with Royal Challengers Bangalore (RCB) as the official lifestyle clothing partner for the 10th edition of the Indian Premier League. Off field the RCB players will be seen in Wrogn merchandise and while on...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/Kangana.jpg?itok=j-stJGGC
Kangana walks ramp for Birla's new Liva Creme

MUMBAI: Liva Crème, the new age fabric from the Aditya Birla Group, has been launched by Aditya Birla Group chairman Kumar Mangalam Birla. Birla stated, “The ecosystem of our LAPF partners has resulted in also placing India on the global map. We are now a preferred sourcing destination of viscose...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories