MAM

Entertainment One’s So So Happy adds new fashion partners

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/05/eOne-Logo_Blue_PP114.jpg?itok=3yiLnTMj

MUMBAI: Entertainment One (eOne) continues to bolster the US licensing programme of its popular teen/young adult lifestyle brand So So Happy with addition of a new roster of category-leading apparel and accessory partners.

The announcement follows close behind the recent signing of Kelly Teegarden Organics as the brand’s cosmetics partner.

The company is excited to announce a new collaboration with legendary alternative fashion company Iron Fist, known for its edgy, contemporary styles inspired by street art and underground culture.  “We are thrilled to be working with the Iron Fist team,” said eOne Licensing’s pop culture and lifestyle division president Cindy Bailey.  “Its distinctive style and our shared creative vision for the brand will translate into amazing and unique offerings for So So Happy enthusiasts as well as devotees of the Iron Fist brand.”  

The licensed collection will include fashion tops and bottoms, blouses, sweaters and coats, dresses, jumpsuits, and footwear.  “We are thrilled to be working with Cindy and her team at eOne,” said Iron Fist CEO Travis Anderson. “We share the same creative vision and we love the brand so it just made sense to collaborate.”

Leading pop-culture fashion companies Loungefly and Goodie Two Sleeves are also on board to produce a collection of So So Happy apparel and accessories for the US market.These companies are known for producing quality, fashion-forward items for independent boutiques and specialty chains.

Licensee Goodie Two Sleeves has uniquely positioned itself as a provider of tees, hoodies and related separates, often with funny but positive sayings, making it a natural choice for eOne’s upscale teen brand.“Goodie is committed to serving boutique and specialty customers, and their mantra of combining fashion with ‘clean’ humour is very much in line with So So Happy’s message,” said Bailey.

“We are thrilled to be working with the entire eOne team, and look forward to creating unique and fashion-forward items that will keep our customers coming back for more,” said Goodie Two Sleeves VP Robert Arce.

The Loungefly collection will include fashion bags, wallets, coin purses, lanyards, lunch boxes, plush bags, backpack clips and novelties featuring So So Happy’s distinctive characters and designs.   The line will be previewed at MAGIC and available in fall at price points ranging from $6.50 - $65.00.  

“Loungefly is the premier maker of contemporary junior accessories for our specialty market,” said Bailey.  “Our consumers absolutely covet their products and we’re very excited to have them on board as a key So So Happy partner.” 

“It feels good to work with a property like So So Happy and we are committed to designing accessories that will allow for the positive messaging to shine through,” said Loungefly operations director Jason Hoffman.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Mehul_Gupta_1.jpg?itok=sw9Og74J
Enerzal salutes unsung heroes - soldiers

MUMBAI: Enerzal, a balanced energy drink, has launched its campaign saluting soldiers who, even on the auspicious Diwali occasion, are protecting India's borders - A responsibility taken out of passion and love.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/RBI.jpg?itok=LDs1jP1g
Ad agencies to be empanelled for RBI work

MUMBAI: The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language ads across electronic and print media. The empanelled agencies would be conceptualising, designing and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Diwali_ad1.jpg?itok=4r5sTzZx
Diwali ads - the new age way of storytelling

MUMBAI: The advertising sector has undergone an evolution over the years. The storytelling has matured, creatives have changed, and brands are experimenting with fresher and innovative ways to connect with their audience — on television, social media and digital.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Vishnu_Mohta1.jpg?itok=IhgNtzi1
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories