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Dubai’s events & ad agency Plan B Group sets sight on India

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MUMBAI: UAE based The Plan B Group of Companies, which handles events, advertising and designing solutions, is all set to launch operations in India.

Plan B Group aims to initially kick-start operations in Mumbai and Delhi with a gala UAE Week In India and is in talks with the Government for the same.

The Plan B Group has been involved in the management of some of the UAE's biggest public events, and creative campaigns including Summer in Abu Dhabi, Dubai Rugby 7s, the Standard Chartered Dubai Marathon, Fifa U17 Draw Ceremony in addition to launching brands including the Bentley - New Flying Spur.

This month, Plan B also launched a music property in Dubai called the Oye Punjabi Sangeet Mela, which featured the Punjabi legend Gurdas Maan and the Gen next musician Rani Taj, who is the leading Dhol player from UK. The event was held at the Emirates Golf Club. The Oye Punjabi Sangeet Mela blended the perfect mix of taste and trend with YouTube sensation Taj, who not only opened for Maan but also played the never before seen 'Fusion Set' on some of Maan's greatest hits. The Music Festival is scheduled to hold its second edition in the latter half of the year with leading Punjabi artistes from India and Pakistan.

Keeping the Indian operations in mind, the Plan B Group has introduced a new Artiste Management division and has signed on a few upcoming artistes with a view to launch them in the Indian film industry, one of them being Taj.

Plan B Group in UAE owner and CEO Harmeek Singh said, “India is a dream market for all of us. UAE has been a success story and we would like to achieve the same on the home ground. Our expertise in creative conceptualisation be it ad films, events, musical properties or restaurants carries our unique distinction living up our motto. If we are not turning heads with our work, then we aren't doing our job.”

The company recently also made an ad film with Shah Rukh Khan for one of its clients.

Plan B has also launched Oye Punjabi - a delectably styled eating outlet located at the Lamcy Plaza introducing Indian and UK-inspired authentic Punjabi flavor.

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