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Dewar's by Bacardi India partners 'Social Media Star with Janice' S2

Dewar’s scotch to bring double the fun coz #DoubleIsBetter.

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MUMBAI: After a successful first season, Social Media Star with Janice is back to let the cat out of the bag on the digital lives of popular faces and new gen digital influencers that are flooding the feeds. This season is in partnership with Dewar’s scotch by Bacardi India bringing double the fun coz #DoubleIsBetter.

Bacardi India chief marketing officer Anshuman Goenka commented on the collaboration, “Everyone’s in line to jump on the social media bandwagon. If it’s not on Instagram, it’s not even LEGIT. With Social Media Star with Janice, the idea was to put out relatable content that our audiences are constantly on the lookout for. With millennials always keen to know more about what goes into the lives of some of these popular celebrities, Dewar’s takes a quirky play to get some more scoop out.”

Speaking about the show’s second season, Janice Sequeira said, “With everyone wanting to “break the internet”, we wanted to get people who do this, to come and give us a first-hand experience of what it takes. The show features these celebrities and their digital selves talking about their social media ‘hits’ and ‘misses’, along with some wise words on treading carefully, yet playfully. Season 2 takes these sizzling conversations a notch higher with a doubly popular line-up and some cool new interesting segments.”

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