Dentsu to acquire Spanish sports marketing specialist Alesport

MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of Spanish sports marketing and brand activation specialist Alesport Group to acquire the operation.

Founded in 1975, Alesport Group has a strong reputation in the Spanish market as a leader in the sports and event marketing industry. The four companies under the Alesport umbrella are RMP Racing, which plans and organises sports events such as two-wheel and four-wheel motor sports, cycling, car racing, mountain bike racing and marathons; RPM Events, which plans and operates B-to-B events; Alesport, a specialized sports publishing company; and Aventurismo, which is responsible for making travel and accommodation arrangements related to competitions and other events.

Alesport is involved in the planning and operation of third-party events as well as its own sports events.

After the acquisition has been completed, Alesport Group will maintain its service structure and will work with other Dentsu Group companies in Spain and other countries to create synergies.

In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group's media communications agency Carat announced that advertising expenditures in Spain grew 6.2 per cent in 2014, reflecting the recovery of the country's economy. The strong growth is expected to continue, with an increase of 6.9 per cent forecast for both 2015 and 2016.

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