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Dabur India forays into fizzy drinks market

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MUMBAI: Dabur India announced its foray into the fizzy drinks market with the launch a range of fruit juice-based aerated drinks.

The new range, R?al Volo, has been prepared using a blend of exotic fruits like Cranberry, Blueberry, Blackberry and Grape. The range will be available in 250ml cans priced at Rs 40.

?Today?s health conscious consumers prefer healthier beverage options. We have been
witnessing an increase in consumer demand for ready-to-drink beverages that are aerated but not unhealthy. With R?al Volo, we are meeting this consumer demand with a range of fizzy fruit drinks that retain the goodness of the fruits and comes without the guilt of unhealthy consumption. Our R?al Volo range contains 20-25% fruit juice content making the fun of fizz healthier with the goodness of fruits. Consumers can now have a can of R?al Volo without the guilt of consuming carbonated drinks,?said Dabur India Fruit Juices and Beverages category head Mayank Kumar.

R?al Volo, which does not have any added preservatives, is being launched in two variants: Cranberry-Blueberry, and Grape-Blackcurrant. The company plans to extend this range in the coming months with the introduction of newer variants.

?Dabur has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India with the launch of with R?al and were also the first to introduce 100% fruit juices and fruit-vegetable juices under with R?al Activ. We expanded the category with India?s first fruit fiber beverage ? R?al Activ Fiber+ and are now expanding our range with the launch of fruit juice-based aerated drinks with with R?al Volo. With the launch of R?al Volo, we aim to not only extend brand R?al to give our consumers more choices but also make the experience of consuming aerated beverages more enjoyable and nutritious,? added Kumar.

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