MAM

Dabur ad spends in FY-2014 up 19.4 per cent, PAT up 19.7 per cent

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/30/dabur.jpg?itok=VR3H3PBX

BENGALURU:  Dabur India Limited (Dabur) spent 19.44 per cent more towards Advertisement and Publicity (Ad & Pub) in FY-2014 at Rs 999.67 crore (14.09 per cent of Income from Operations or Inc from Ops) as compared to the Rs 836.98 crore (13.55 per cent of Inc from Ops) in FY-2013. The company?s PAT at Rs 913.92 crore in FY-2014 was 12.88 per cent more than the Rs 763.42 crore in FY-2013.

Notes: 100,00,000=100 lakhs = 1 crore

Dabur Ad & Pub spend was Rs 228.38 crore (12.87 per cent of Inc from Ops) in Q4-2014 which was (-21-14) per cent lower than the Rs 289.62 crore (15.87 per cent of Inc from ops) in Q3-2014, but 19 per cent more y-o-y as compared to the Rs 191.92 crore (12.43 per cent of Income from Ops) in Q4-2013.

Though the company?s Inc from Ops in Q4-2014 at Rs 1774.41 crore was (-7.06) per cent lower than the Rs 1909.29 crore during the immediate trailing quarter, y-o-y, Op inc was 14.95 per cent more than the Rs 1543.65 crore in Q4-2013. Dabur?s Inc from Ops for FY-2014 at Rs 7049.43 crore was 14.87 per cent more than the Rs 6176.12 crore in FY-2013. Please refer to Fig 1 & 1A below. Across 9 quarters starting Q4-2012 to Q4-2014, the company?s Ad & Pub Exp shows an upward trend, both in terms of absolute value as a well as percentage of Op Inc.

Q-o-q, Dabur?s PAT in Q4-2014 at Rs 235.29 crore was (-3.13) per cent lower than the Rs 242.88 crore in the immediate trailing quarter, but was 17.32 per cent more than the year ago PAT of Rs 200.55 crore in Q4-2013. Please refer to Fig 2

Category Growths

The company says that the digestives category posted a 23.3 per cent growth during the fourth quarter of 2013-14, while the foods business riding on strong demand for its packaged juices ended the period with a 20.6 per cent growth. The toothpaste business for Dabur led by Dabur Red Paste reported a 20.7 per cent growth, while the shampoo business grew by 19 per cent. The health supplements business saw a 17.6 per cent growth during the quarter, while the home care category grew by 13 per cent.

"The business has performed well on all operating parameters. Our strong performance reflects the robustness of our business model and our ability to efficiently manage the emerging challenges. Dabur has been reporting strong and consistent performance despite intensifying competitive pressures and the challenging market environment being witnessed for some quarters now. Going forward too, our focus will be on pursuing an aggressive and profitable growth strategy," Dabur chief executive officer Sunil Duggal said.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/mip.jpg?itok=inSA-NKs
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/IKEA.jpg?itok=24LwM0Nf
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/LG_Air_Purifiers.jpg?itok=tJi2hNft
Laqshya Media creates outdoor campaign for LG Air Purifiers

Laqshya Media executed an outdoor media campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this...

MAM Media and Advertising Out Of Home

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories