MAM

Dabur ad spends in FY-2014 up 19.4 per cent, PAT up 19.7 per cent

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/30/dabur.jpg?itok=g2duvRti

BENGALURU:  Dabur India Limited (Dabur) spent 19.44 per cent more towards Advertisement and Publicity (Ad & Pub) in FY-2014 at Rs 999.67 crore (14.09 per cent of Income from Operations or Inc from Ops) as compared to the Rs 836.98 crore (13.55 per cent of Inc from Ops) in FY-2013. The company’s PAT at Rs 913.92 crore in FY-2014 was 12.88 per cent more than the Rs 763.42 crore in FY-2013.

Notes: 100,00,000=100 lakhs = 1 crore

Dabur Ad & Pub spend was Rs 228.38 crore (12.87 per cent of Inc from Ops) in Q4-2014 which was (-21-14) per cent lower than the Rs 289.62 crore (15.87 per cent of Inc from ops) in Q3-2014, but 19 per cent more y-o-y as compared to the Rs 191.92 crore (12.43 per cent of Income from Ops) in Q4-2013.

Though the company’s Inc from Ops in Q4-2014 at Rs 1774.41 crore was (-7.06) per cent lower than the Rs 1909.29 crore during the immediate trailing quarter, y-o-y, Op inc was 14.95 per cent more than the Rs 1543.65 crore in Q4-2013. Dabur’s Inc from Ops for FY-2014 at Rs 7049.43 crore was 14.87 per cent more than the Rs 6176.12 crore in FY-2013. Please refer to Fig 1 & 1A below. Across 9 quarters starting Q4-2012 to Q4-2014, the company’s Ad & Pub Exp shows an upward trend, both in terms of absolute value as a well as percentage of Op Inc.

Q-o-q, Dabur’s PAT in Q4-2014 at Rs 235.29 crore was (-3.13) per cent lower than the Rs 242.88 crore in the immediate trailing quarter, but was 17.32 per cent more than the year ago PAT of Rs 200.55 crore in Q4-2013. Please refer to Fig 2

Category Growths

The company says that the digestives category posted a 23.3 per cent growth during the fourth quarter of 2013-14, while the foods business riding on strong demand for its packaged juices ended the period with a 20.6 per cent growth. The toothpaste business for Dabur led by Dabur Red Paste reported a 20.7 per cent growth, while the shampoo business grew by 19 per cent. The health supplements business saw a 17.6 per cent growth during the quarter, while the home care category grew by 13 per cent.

"The business has performed well on all operating parameters. Our strong performance reflects the robustness of our business model and our ability to efficiently manage the emerging challenges. Dabur has been reporting strong and consistent performance despite intensifying competitive pressures and the challenging market environment being witnessed for some quarters now. Going forward too, our focus will be on pursuing an aggressive and profitable growth strategy," Dabur chief executive officer Sunil Duggal said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/fugay%20%281%29.jpg?itok=kmsUyQXU
Fugay: Playworx facilitates association with Richfeel

Fugay, the top starrer and the much-awaited Marathi comedy drama film has already hit the screens, and one of the most successful films at the box office this year. ITW Playworx, an arm of ITW Consulting, has facilitated a successful association between Richfeel and Fugay (the much-awaited comedy...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/leeco%20%281%29.jpg?itok=-MvDue2i
LeEco India massively slashes workforce, is it the end?

It came in like a storm with booming announcements about the humungous investments ($200 million, according to news reports) it intends to make in content in India for its LeEco content ecosystem.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Red-Chillies.jpg?itok=oLl1MC0_
Digital campaign: Red Chillies wins 'CMO Asia' awards

MUMBAI: Red Chillies Entertainment bagged two awards for Dear Zindagi’s brilliantly executed digital marketing campaign at the CMO Asia's Social Media Marketing Awards. The marketing team won two titles for the film that included- ‘Best Viral Marketing Campaign’ & ‘Best Use Of Social Media In...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Ravi-Kumar.jpg?itok=FO6__J1R
Infosys a 'leader' in magic quadrant for SAP: Gartner

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services today announced that Gartner Inc. has positioned Infosys as a ‘Leader’ in its EMEA and North America 2016 Magic Quadrant reports for SAP® Application Services.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Max-Fashion.jpg?itok=C3w0c1tA
Max Fashion finds 360 'Endless Ways'

MUMBAI: Max Fashion, one of the leading fashion brands in India and the home of everyday fashion, recently executed an innovative and catchy campaign to promote the endless options available across their stores. The “Endless Ways” campaign kicked off with the very first TVC campaign for Max...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/Jacqueline-Fernandez.jpg?itok=gfuUgdOJ
Jacqueline is Lee brand ambassador

Lee Jeans, has always been synonymous with innovation in the world fashion scene over the last 128 years. As it’s always been, Lee’s history tells a story of constant progress and innovation. Of change. Of standing out over generations. And for the first time in India, the brand has partnered with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/richard%20%281%29.jpg?itok=TpKkiYiR
Huawei upgrades on Brand Finance list

Huawei advanced to become the world’s 40th most valuable brand in 2017, up seven places from its position a year ago, according to the “Global 500 2017 world’s most valuable brands” list. In its annual ranking, British brand valuation firm Brand Finance, the world’s leading brand valuation firm,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/16/sam-balsara%20%281%29.jpg?itok=LdYKKE53
TV ads worth Rs 850 cr lost in Nov-Dec, '17 ad-ex forecast at 13.5pc: Pitch Madison Report

The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Crompton Greaves Consumer Electricals MD Shantanu Khosla. Releasing the Report Khosla highlighted to advertisers the importance of truthful advertising. He said, “Truthful advertising is not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/15/alpen%20%281%29.jpg?itok=7wtR3yJP
Alpenliebe TVC portrays small moments of joy in everyday life

Alpenliebe Gold, the flagship candy brand of Perfetti Van Melle India, has launched a heart-warming new communication campaign - chhoti chhoti khushiyon ke liye. The new campaign is based on the insight that within families there are always small moments of joy in everyday life, and celebrating...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories