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Crosshairs Communication bags PR duties for Little Tags & PrettySecrets

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MUMBAI: Public relations and social media agency, Crosshairs Communication has bagged two new accounts from the lifestyle sector. The two brands in the kitty are namely, Little Tags and Pretty Secrets.

Little Tags is a multi-label e-commerce website for children that stocks an assortment of luxury apparel, footwear, jewellery, accessories and gift solutions for boys and girls between the age group of zero to 14 years. Crosshairs Communication will handle both PR and Social Media presence for the brand.

The company will also handle the PR mandate for PrettySecrets, one of the fastest growing lingerie brands in India. With its inception in 2011, PrettySecrets started out as a women's sleepwear brand almost eleven years ago with its presence in major departmental stores such as Shoppers Stop, Pantaloons, Globus, Central, etc.

Crosshairs Communication founder Stuti Jalan says, “Fashion PR is an exhilarating, fast-paced field and the work can be arduous and challenging. We hope to extend our support to the brands and address their communication goals, press coverage and brand expansion possibilities.”

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