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'Cricketainment' via Vodafone Super Fan Ki Superwish

MUMBAI: Every IPL season bring a fresh breeze of enthusiasm, excitement and passion amongst cricket lovers. Celebrating a decade of its association with the most watched cricket carnival in the world, Vodafone India promises to make Vivo IPL 2017 as Big as it gets!

The only national brand to be consistently associated with IPL since inception, Vodafone’s high decibel campaigns have been a key highlight of each IPL season. This year, even as Vodafone and IPL commemorate a decade successful partnership, Vodafone customers and IPL viewers can look forward to a never before array of adrenaline boosting initiatives making each day super special.

The ever popular Vodafone SuperFan, a first of its kind gratification platform that gave Vodafone customers a once in a lifetime opportunity to get the match winning ball signed by the winning captain on live television, takes on a larger avatar in IPL 2017. Vodafone Super Fan Ki Superwish opens doors for lucky SuperFans to win some dream come true experiences that are being introduced for the first time ever in the history of cricket!

To participate in Vodafone’s IPL initiatives and win these amazing offerings, Vodafone customers can simply SMS SUPERFAN to 199 and look forward to making their super wish come true. Alternately one can go to My Vodafone App and look forward to making their super wish come true. On offer are - a dinner with their favourite cricketer, joining IPL stars at net practice, participating in Extra Innings show on Sony, taking a selfie with the Vivo IPL trophy, amongst others

Enthused by the super success of ‘Hakke Bakke” in IPL 2016, Vodafone brings another foot thumping SuperCheer this time around, which also marks the return of the adorable Zumis. The Zumi Cheer films will enhance the spirit of IPL with the little characters displaying their signature steps.

Another first time in India, engagement initiative at IPL 2017 is an opportunity for aspiring Vodafone SuperFans to experience the unique feel of cheering for their favourite team from the Front Row of the stadium, even if he/she is not actually in the stadium, but is watching the match from a Vodafone store, anywhere in the country. Vodafone has conceptualized this initiative thanks to the immense possibilities of their Data Strong Network.

Vodafone India EVP - marketing Siddharth Banerjee said, “Vodafone Super Fan Ki Super Wish and the chance to cheer from the Front Row will offer exclusive experience. Customers and cricket lovers can also look forward to enjoying this IPL season with the Zumi Super Cheers celebrating special cricket moments”.

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