Cinépolis launches second Multiplex in Pune with IMAX Theatre

NEW DELHI: With the opening of the 8-screen multiplex at WESTEND Mall, Aundh in Pune, Cinépolis now has 246 screen in 38 cities across India.

The chain claims to be India’s first international and the world’s fourth largest movie theatre circuit.

The megaplex in Pune was inaugurated in the presence of internationally acclaimed actor Irrfan Khan along with Cinépolis India MD Javier Sotomayar. The recent launch is in line with the Mexican multiplex operator’s strategic vision of widening its pan-India footprint.

The new state-of-art multiplex has an IMAX theatre, Dolby Atmos, RealD 3D technology. Total seating capacity of the multiplex is 1369 and will have 40 shows daily.

The company already has a strong presence in the city, with its existing (India’s largest) megaplex, 15-screen property in Season mall, Pune.

With this launch, Cinépolis is opening the first IMAX theatre in the city of Pune. In addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.

Additionally, the state of the art 3-D technology from Real-D® systems is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience. Movie goers can also enjoy benefits of Club Cinépolis, the company’s loyalty programme at the theatre in WESTEND Mall.

Commenting on the launch Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. We already have presence in Pune with India’s biggest multiplex at Seasons Mall and this technologically advanced multiplex with IMAX theatre, Dolby Atmos, RealD 3D will widen our presence in this city. On the back of this success, we aim to reach the 400-screen landmark by 2017.”

Speaking about the growth plans of Cinépolis, Director – Expansion Ashish Shukla said, “At Cinépolis, we have already expressed the vitality of Western India for our business development. We already have strong presence in Mumbai as well in Pune with 15 Screen Megaplex. With this opening our presence in Pune has increased to 23 Screens. We have more than 10 screen planned to be opened in city in couple of years helping in increasing our presence in the country.”

Director - Strategic Initiative Devang Sampat added, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. We have largest legroom in the industry, along with RealD 3D for best 3D movie experience. Patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the ticket counter.”

Suma Shilp Ltd MD Naralkar said, “We are very happy to partner with Cinépolis for our project. Cinépolis is one of the fastest growing cinema operators in India and overseas. The team has a very clear vision of consolidating its presence in India and is well focussed on its growth plan across India”.

Latest Reads
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM
WATConsult asks 'WAT's your Big Idea?'

WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

MAM Media and Advertising Digital Agencies
iProspect campaign features Olympians

iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and...

MAM Media and Advertising Digital Agencies
'Baahubali' forays into licensing with 'Black White Orange'; targets Rs 25 cr in retail sales

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories