Cheetah Ad Div rebranded, AppLock impressions increase

MUMBAI: Cheetah Mobile Inc., one of the leading mobile utility and content app developers, has rebranded its ad business in India as Cheetah Ads, with a renewed focus on bringing vertical video ads to the market. Cheetah Mobile also revealed that impressions of Cheetah Mobile’s popular AppLock feature have reached 200 million per day in India, making it one of the most successful markets for the product.

AppLock safeguards users’ privacy by creating password-protected lock screens for individual apps. The feature is most frequently used to unlock social apps where people share personal data and require the utmost privacy.

A recent report produced by Cheetah Lab titled “Using Utility Apps to Realize the Value of Brand Ads on Social Apps” shows that the top five countries using AppLock are the United States, India, Brazil, Mexico and Indonesia, with India ranked 2nd. A closer look shows that among the top 10 most frequently locked apps, the top two are social apps.

AppLock offers brands a “pre-social moment,” the opportunity to engage with a customer before diving into a social app. AppLock supports customizable video, GIF and interactive ad formats with Cheetah Mobile’s industry-leading big data and targeting capabilities. It also allows brands to showcase 9 different product images on the lock screen. Through AppLock, brands can reach their best audiences without advertising within the social apps themselves.

Cheetah Ads places beautiful, full-screen vertical video ads in a wide range of user contexts – from pre-social moments like AppLock, where brands can reach users before they unlock their favorite social apps; to in-social activity within popular influencer-powered apps like and; to personalized content moments in News Republic; and utility moments in apps like Clean Master and Battery Doctor.

Formerly known as Cheetah Ad Platform, Cheetah Mobile’s ad business has operated in India since launching there in September 2015.

Speaking at ad:tech 2017, Cheetah Mobiles GM - international ad sales Morden Chen said, “Cheetah Ads India will make the advertising experience smarter and better for users and brand advertisers. As Cheetah Mobile advances its content+utility app strategy, Cheetah Ads will focus on bringing vertical video ads to every kind of mobile moment.”

“We are thrilled with the success of AppLock in India. The feature’s 200 million daily impressions have contributed to making Cheetah Ads one of the top mobile advertising players in the country. With its huge mobile user base and fast-growing marketplace, India is a key country for us, and we will continue innovating to meet the evolving needs of the growing mobile users,” Chen added.

Latest Reads
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns
Gulf Oil signs Hardik Pandya as ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand...

MAM Marketing Brands
Aamir Khan becomes Vivo India's new face

After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

MAM Marketing Brands
Former Deloitte CMO Teresa Barreira joins Publicis.Sapient

Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company’s new chief marketing officer (CMO).

MAM Marketing MAM
Raymond shows that Black is Back

MUMBAI: In every man's wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.

MAM Marketing MAM
Gatorade gets PV Sindhu to say 'never give up'

MUMBAI: PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu. Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance. Alongside her, the film also features...

MAM Media and Advertising Ad Campaigns
PointNine Lintas forays into mar-tech via Probitec

MUMBAI: Omnichannel agency PointNine Lintas has announced its foray into marketing techbologe (mar-tech) and launched the beta version of its first product, Probitec Deemed as the world’s first technology platform for activation management, Probitec is an end-to-end solution for executing and...

MAM Marketing Brands
Fevicol makes a banner that actually sticks

MUMBAI: No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to make a banner that would genuinely stick and not just figuratively. The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories