Casio appoints Chitrangda Singh as Brand Ambassador

MUMBAI: Casio India Limited, a 100% subsidiary of the JPY341.7 Billion consumer electronics giant Casio Computer Co. Japan, announced the introduction of  Casio s new range of women’s  watches and Chitrangda Singh as the Brand Ambassador. SHEEN, a brand by CASIO, explores the unique and diverse facets of purely analogue timepieces for modern, confident and self-assured women. These watches are a fine blend of premium materials like sapphire glass (selective models), leather and SWAROVSKI ELEMENTS with stylish designs, fashionable accents and manual precision. Sheen watches set the standards for sophisticated, feminine yet understated style for a watch as an everyday accessory.

Casio’s SHEEN watches are designed exclusively for women and are made with SWAROVSKI ELEMENTS capturing the intrinsic nature of beauty, femininity with sensuality. Each of the time pieces is designed to be stylish, elegant, with practical functioning to enhance daily office as well as the party wear look.

Speaking at the launch of the new Casio Sheen watches Chitrangda Singh stated, “I am proud to be associated with these beautiful & elegant watches.  These watches reflect my fashion style and are a perfect blend of elegance with practicality. The delicate use of crystals makes these watches stylish yet sophisticated.”

Added Mr. Kulbhushan Seth, Vice President, Casio India Company, “SHEEN brand appeals to the modern and self-assured women. Chitrangda Singh is the perfect brand ambassador for Sheen as her classy style, beauty & attitude perfectly gels with the Sheen brand personality. We sincerely feel that with Chitrangda on board we can reach out to all young girls looking for versatile watches for office, parties, social functions and every day wear”.


The exciting new models of Casio Sheen:

SHE-4800 and SHE-3803- are ultimate style statement for young girls in corporate party or to complement glamorous look with elegance. SHE-4800 new models feature lamé powder embedded in the centre of the face and SWAROVSKI ELEMENTS on the left and right sides of the bezel to create a truly gorgeous look. Three face dials indicate 24-hour time, current day and date of the week. This watch is a perfect combination of elegant design and practical function. This model comes in 6 variations of Pink Gold, Gold, two tones in leather and SS band. SHE-3803 has sophisticated multi dials and Swarovski crystals studded inside the basel and comes in 3 variations of Pink Gold, Pink Gold & Steel as well as Steel with Stainless Steel band.

SHE-3030- has multiple dials with subtle elegance and sophistication, which gives an intellectual look to the watch. This watch is perfect for young executive women. These day and date indicator watches come in 7 variations of Pink Gold, Gold, two tones in leather and Stainless Steel band.

SHE-3506- The  new SHEEN CRUISE LINE models with Moon phase features Roman numerals, which are combined with hour marker bars for a distinctive new look. The band is made by combining individual segments to create a fashionable elegance. The watches’ Moon phase dial, Mother of pearl face, Sapphire glass (Anti-glare coating), Day and Date indicator, Stainless steel case, Sparkling SWAROVSKI ELEMENTS for bezel (Moon phase dial) & One-touch deployment clasp makes this range ideal for special occasions. This watch comes in 2 variations of Steel and Pink Gold in Dial.

The uniqueness of these glamorous and elegant looking watch models can be recognized through the precious elements used in it and come with the “MADE WITH SWAROVSKI ELEMENTS” label, which serves as a certificate of authenticity. It also marks that the products are made of genuine Swarovski elements thus adding to its credibility as a fine product.


The price range of the SHEEN MODELS vary between Rs 8,000 and 17, 000 and are available at major multi brand stores as well as Casio’s exclusive stores.

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