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Carlsberg Smooth launched with Saif Ali Khan to target urban consumers

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MUMBAI: Carlsberg India has launched Carlsberg Smooth, a premium mild beer made with the finest European Barley for a rich and smooth taste. Brewed specially for the Indian palate with a refreshing and elegant taste, Carlsberg Smooth offers a unique product and a new experience to the consumers.

The brand has also associated with Bollywood actor Saif Ali Khan for the launch.

Carlsberg India vice president of marketing Mahesh Kanchan says, “With Carlsberg Smooth, the restaged premium mild beer, we aim to further strengthen our commitment to the Indian market and expand our portfolio. Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.”

Commenting on his association with Carlsberg India, Saif Ali Khan adds, “It is always exciting to be associated with brands that not only offer a great product but also believe in creating an unforgettable experience for its consumers. I’m very happy to be associated with Carlsberg India and I wish Carlsberg Smooth great success.”

Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.” 

Carlsberg Smooth has been launched across the states of Maharashtra, Goa, Andhra Pradesh, West Bengal, Rajasthan and Haryana. It will soon be launched in Karnataka, Telangana and Uttar Pradesh. Carlsberg Smooth will be available in 330ml, 650ml bottles and 500ml cans, however the SKU availability will differ from state to state.

Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta Sahib, Himachal Pradesh. The product portfolio of the company includes its brands - Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong and Tuborg Classic.

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