MAM

Canon India's CSR in Bhiwandi village

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/02/Canon.jpg?itok=qSfyK2nV

MUMBAI: Canon India Pvt. Ltd, India’s leading Digital Imaging Company, celebrated yet another milestone, with the completion of two successful years of Karanjoti Village’s adoption under its flagship CSR initiative- Adopt a Village. With a vision to contribute to the societal ecosystem, Canon India had adopted Karanjoti Village in Bhiwandi (Thane) near Mumbai in April 2015.

In sync with the corporate philosophy of Kyosei, signifying living and working together for the common good, Canon India had adopted Karanjoti village to redefine the lives of people in and around the village by providing them with facilities for a well-developed and sustainable living. Situated near Mumbai, Karanjoti Village has seen numerous noteworthy developments, since its adoption. To mention a few, improved basic facilities & infrastructure have been installed at village school for making it child-friendly and generating interest in children to reduce dropouts. Post the intervention, school children are provided with basic health amenities like clean and hygienic toilets and safe drinking water facility. E-learning has been introduced to get children interested in education. Teaching aids such as charts (for science), maps (social studies), formulas (mathematics), and books related to various other subjects have been provided.

Canon India CEO Kazutada Kobayashi said, “Adopt a Village initiative has supported our vision of providing healthy, informed and sustainable lives to the communities we operate in. With Karanjoti completing two years as part of the Canon family, it is a matter of pride for us to witness the outcomes of our various endeavours.”

“Every village we adopt is part of the extended Canon family. Our employees, being responsible citizens understand the impact their contribution can make to the lives of young children in the villages. Under ‘Canon Involve’, they continuously visit the villages to interact with the children and villagers to create awareness and educate them about the basics of living a holistic life. We aspire to continue dedicated efforts in various villages as to achieve an all-round development for the community,” added Kobayashi.

Canon marked the second anniversary of its association with Karanjoti, with its Mumbai office employees visiting the villagers to celebrate the special occasion. ‘Canon Involve’ endeavor witnessed comprehensive engagement between the children and the employees. Activities were conceptualized on the subject of ‘Summer Fun’, where the children made interesting and creative drawings, with their upcoming summer vacations as the backdrop. Learning material was provided to the participating children to encourage their interest in drawing. Employees joined the children while coloring their creatives and shared fond memories of their summer vacations. Employees also educated the children on the subject of ‘Team-Spirit’, encouraging the children to stay together with harmony, where they learn and grow together. This engaging session was wrapped with a cake cutting ceremony, rejoicing the milestone and envisioning a prosperous tomorrow for the young children and their families.

In the span of two years, Karanjoti has witnessed discernible impacts under four core pillars of Canon India’s CSR policy, including Education, Eye Care, Environment and Empowerment. Capacity building in the school has led to students returning to the village school, resource centre with a non-formal education teacher to impart computer literacy, art and craft skills and encouraging sports among the students of all grades. Various environmental campaigns like tree plantation and ground levelling have been organized in which employees; teachers and students were encouraged to pledge and share their commitment towards making earth a healthier planet to live in. To have sustainable eye care facility establishment in the village, a Vision Centre has been set-up in a space provided by the local community. This center has equipment and technician for screening of patients and providing spectacles. Under its fourth CSR pillar Canon is looking forward to start a vocational training centre in the school to support sustainable living for the students and the village youth.

Along with Karanjoti in Maharashtra, Canon India has three more adopted villages, including Ferozepur Namak in Haryana, Maharaja Katte in Bangalore and Sol Gohalia in Kolkata. In the coming year, Canon envisions to amplify its efforts aimed at a holistic development of its adopted villages.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/philli%5Bpe.jpg?itok=i_OqetJp
Louis Philippe launches news ad campaign #RiseAboveTheRest

One of the India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Taco_Bell.jpg?itok=Z6U0LWrp
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Hewlett-Packard.jpg?itok=WAfcwLQA
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Oyo_Rooms.jpg?itok=VkrFCVy8
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Amit_Jain.jpg?itok=PNvPhrxz
L'Oreal India appoints Amit Jain as managing director

MUMBAI: L’Oreal India has appointed Amit Jain as a new India managing director succeeding Jean Christophe Letellier who will shift within L’Oréal group after a five-year stint in the country.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories