MAM

Budweiser targets youth with new campaign this summer

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/01/Untitled-1_25.jpg?itok=96C_DHf5

MUMBAI: Budweiser's new summer campaign - ‘Brewed The Hard Way’ (BTHW) attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began with the launch of Budweiser’s global videos aims to bring to life key brand values like freedom, ambition and authenticity.

Brewed since 1876, Budweiser aims to connect its brewing story with those of passionate people around the world who share the same appreciation for their craft. The campaign pays tribute to success stories of personalities like ace fashion designer, Masaba Gupta, Indian football star, Robin Singh and India’s leading EDM artist Sahej Bakshi a.k.a Dualist Inquiry.

Budweiser’s commitment to celebrate artists who are “BTHW” is further demonstrated through one of the world’s biggest electronic music festivals Tomorrowland Unite, scheduled to take place in Hyderabad on 23 July. With an interesting line up of Indian DJ’s and live streaming from Belgium, this event will bring in the best of both worlds. Budweiser is also awarding some consumers who are truly “BTHW” with a chance to witness this event live in Belgium where the world’s best DJ’s perform.

Saluting upcoming talent who are “BTHW” and giving them a platform to showcase their talent to a larger audience, Budweiser offers an invaluable opportunity via its office outreach program called ‘Budweiser Unknown’. This program would be executed across multiple offices in Delhi+ NCR, Mumbai, Bengaluru and Hyderabad. The “BTHW” campaign will further see extensive on-ground promotion in key outlets and heavy promotion on digital platforms.

Further, the brand had also recently brought, the world renowned property – Don’t Let Daddy Know (DLDK) to India for the very first time, enthralling over 5000 music lovers in Mumbai on May 27th.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/super.jpg?itok=7JTg1xmE
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/hsbc.jpg?itok=kgxJNVIh
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/nishant.jpg?itok=UH0ErjZF
Treebo appoints Nishant Gupta as head of brand & marketing

MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities. Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/indiamart.jpg?itok=vOt29N4d
IndiaMART assigns communication mandate to Happy Mcgarrybowen

Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/goonight.jpg?itok=gYodJn8z
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kalyan.jpg?itok=zcstP7Ed
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Influencers.jpg?itok=mZZuo3RC
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Bajaj_Finserv.jpg?itok=0kRynogk
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/RTB_House.jpg?itok=4jaBwz_i
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories