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Brand management through video marketing campaign for Woohoo

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BENGALURU: In today’s day and age, the video is the new fuel that brands are filling up on as they gear up for the race for engagement on social media. As video consumption across multiple platforms is on the rise, videos become the natural choice for marketers seeking to position their brands and capture the attention of consumers. An often quoted statistic is that viewer engagement has to happen within thefirst 10 seconds of watching a video.

Woohoo- go-to-platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video https://youtu.be/-C5Oszqz2fA

The campaign talks about how ‘We think we know everything about our loved ones. But do we really?

A selection of different pairs of people that include siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make themtruly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.

Woohoo presented the solution to this problem in the form of a  small gift box in front of the participants, which comprised a mobile phone with the Woohoo app downloaded and a Woohoo gift card. This is the simplest and the most powerful way to gift someone we love, the freedom of choice from a world of brands, services and experiences.

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