MAM

Buzzoka launches Influencer Marketing Outlook 2019

Instagram is the primary choice of brands followed by Facebook

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/09/baaz.jpg?itok=MvJd8CNI

MUMBAI: Integrated influencer marketing platform Buzzoka has released the second edition of its annual ‘Influencer Marketing Outlook’ series. As per the survey, which was conducted with over 500 brands and content creators, Instagram is the primary choice of brands for influencer marketing.

The report that tries to provide a provide holistic understanding of influencer marketing ecosystem in India highlights that 69 per cent of brands spend $ 50,000 per year on influencer campaigns, while 27 per cent go ahead to spend $ 1,00,000 per year. Out of these, 77 per cent brands see huge potential in Instagram as the primary choice for influencer marketing, followed by Facebook at 54 per cent.

The report also forecasted a market potential for 2019 predicting that top three platforms for influencer marketing will be Instagram (69 per cent), LinkedIn (8 per cent) and TikTok (8 per cent). The increased growth in influencer marketing and successes in 2018 has inspired the brands to spend more on influencer marketing. 73 per cent brands will thus be investing more.

Buzzoka co-founder Ashutosh Harbola said, "We are glad to unveil the second annual report highlighting the substantial facts that are driving the market growth. Influencer marketing has never been more important with the years passing by. The consumers continue to trust word of mouth versus other forms of marketing.” 

He further stated, “Being a key player in the industry, backed by the passionate team of experts, we are really optimistic that influencer marketing has the potential to grow manifolds in the coming years. Also, we are gung-ho on the inclusion of commoners in the gambit of influencer marketing and hope a billion dollar industry is waiting in India to be explored.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/SBI.jpg?itok=ZgaGXjDn
SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/max.jpg?itok=VC9xRMMm
Max Life Insurance announces partnership with Royal Challengers Bangalore

Max Life Insurance has announced its partnership with Royal Challengers Bangalore for the upcoming T20 season.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/nikhil.jpg?itok=xhUHRkfY
Weber Shandwick appoints Nikhil Dey as vice chair in india

Weber Shandwick, one of the world's leading global communications and marketing solutions firms, today announced the appointment of Nikhil Dey as vice chair of the firm’s India operations. Dey will focus on shaping the firm’s employee experience, strengthening existing client relationships and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/srija.jpg?itok=TR0jmckB
Saatchi & Saatchi Focus rechristened to Publicis Health & Publicis Business

Building on the Publicis Groupe philosophy of Power of One, with customers at the centre of everything they do, Saatchi & Saatchi Focus, an award-winning; specialist knowledge-based communication agency has officially been rechristened to Publicis Health & Publicis Business.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/dmcb.jpg?itok=8brWDFNa
DCMN India bags media duties for FanFight

DCMN India, a growth marketing partner to digital-first brands, has bagged the media duties for FanFight, India's fastest growing fantasy sports start-up.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/cycle.jpg?itok=FhOUYo6H
1700 Mumbaikars cycle to raise awareness for mental health

Mpower, a pioneer in Indian mental healthcare from The Aditya Birla Education Trust, today returned with its fourth edition of Aditya Birla Health Insurance Ride to Mpower, a cycle ride to create awareness and stamp out the stigma associated with mental health illnesses.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/asian.jpg?itok=JiEAjC6N
Asian Paints, Post Office Studios present the colourful trends of our time

Post Office Studios conceptualised and produced five animated films to launch Asian Paints’ Colour Next series this year, which were released at the country's India Design ID.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/zeel.jpg?itok=cF55VPtN
ZEEL launches an exclusive campaign for its english cluster #WhereIsMyChannel

With TRAI initiating the implementation of the MRP regime, consumers now have a choice to select the packs and channels that best meet their content needs. While the broadcasters are busy building their bouquets and communicating the prices to the viewers, Zee English Cluster has taken a rather...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/jack.jpg?itok=eJQUBGSr
Van Heusen presents 'Carry Your World' campaign with Jacqueline Fernandez

Van Heusen India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has launched a comprehensive `Carry your World’ campaign featuring India’s leading Bollywood star Jacqueline Fernandez across 60 cities for two months.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories