KOLKATA: Blue & Blues, an Italian leather products brand, plans to expand its presence to other Asian and Middle East markets by the year 2015, apart from setting up new trends in leather accessories.
It aims to build Rs 50 crore brand within next one and a half year.
The brand was created by two Italian fashion visionaries - Francesco Lanzaratto and Fulvio Rovaris, but after the death of Lanzaratto, Kolkata headquartered leather good exporting company, Unique International, joined hands with Rovaris, to bring the brand to India.
“Our aim is to create a distinct mark of tradition in this lifestyle brand vertical. We are looking at tapping other Asian and Middle East, US and UK markets by the year 2015 for expansion. We aim to build Blue & Blues as a Rs 50 crore brand in the next one and half years,” says Blue & Blues Fashion (India) director Praveen Agarwal.
On the various marketing initiatives undertaken to promote the brand, he says, “The company undertakes various point-of-purchase activities to promote the brand and through different strategies they always highlight a factor which is ‘value proposition’.”
Highlighting some strategic campaigns like ‘coloured leather is all about coloured skin’, Agarwal informs that Ogilvy & Mather is the communication partner.
All Blue & Blues products are styled in Italy. Instead of the conventional black and brown leathers, it uses original leathers in vibrant colours like red, orange, yellow , blue, pink, golden, silver, just to name a few.
When asked about the availability of the leather products, he said that the brand is available at premium MBO’s like Shoppers Stop, Landmark, Central, Lifestyle, Ritu Wears, Witco and in select boutique stores apart from standalone showrooms in Kolkata and Gurgaon. “Internationally, it has its presence in countries like Italy, Austria, Switzerland, Greece, and Belgium among other places,” says Agarwal.
The company also plans to open stores in Delhi followed by Bengaluru, Mumbai and Hyderabad within the next year, concludes Agarwal.