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Big Bazaar launches game to promote R-day sale

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MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India. Consumers and gamers can play the game and win shopping vouchers worth up to Rs 1 crore.

The ‘Deal Skyfall Sabse Saste 5 Din’ mobile game has the group’s iconic Chidya as a playable character. The game consists of five levels and will change from one to the other on preset scores. The speed at which the products appear on screen will keep on increasing along with the frequency of obstacles as the level increases. The game will have various deals. Each deal will have its own value/points. The user will be awarded a reward for crossing a predefined score and they can redeem the voucher code from the rewards section of the game on 23 January 2018.The game is available on the App Store, Playstore and bigbazaar      

Future Group’s head of digital Pawan Sarda says, “With Deal Skyfall – Sabse Saste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in the virtual world get you a chance shop in the real world for free.”

L & K Saatchi & Saatchi Managing Partner Anil K Nair adds, “The game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and it is sure to get many addicted and win as many vouchers they like.”

Revolutionising the shopping experience in India, Big Bazaar started the first ever Republic Day Sale in 2006, which has over the years come to be known as Sabse Saste Din. Celebrating the 12th successful year of Sabse Saste 5 Din, Big Bazaar has owned the period around Republic Day and has been a trendsetter.

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