MAM

Bajaj Electricals eyes Rs 5,000 crore turnover in fiscal 2014-15

KOLKATA: To commemorate completion of 75 years of business in 2013, Bajaj Electricals, has kept aside Rs 15 crore out of the Rs 60 crore earmarked for advertising and promotion during fiscal 2013-14 for both above the line (ATL) and below the line (BTL) activities. The company has tapped all media and even created a software application (app) to mark the occasion.

 

What’s more, the manufacturer of lights, fans and home appliances is targeting a sales turnover of Rs 5,000 crore in fiscal 2014-15.

 

Bajaj Electricals chairman and managing director, Shekhar Bajaj, confirms: “In the current fiscal (2013-14), we are looking at a turnover of Rs 4,200 crore. In the next fiscal (2014-15), the company is looking at a turnover of Rs 5,000 crore.”

 

 Of Bajaj Electricals’ six strategic business units - engineering and projects, home appliances, fans, lighting, luminaries and Morphy Richards – the company will continue to focus on home appliances, wherein it is practically the market leader.

 

“Every year, on an average, the company sells 37 lakh irons and more than 15 lakh mixers,” informs Shekhar Bajaj, stressing that the company will remain focused on low-end home appliances and will not venture into the white goods’ sector. “We are practically the market leader in almost the entire home appliances segment comprising fans, toasters, OTG and others. We have a competitive edge in that segment,” he adds.

 

As for engineering and projects, Bajaj Electricals joint managing director Anant Bajaj informs that as on 1 December, 2013, the division’s order book stood at Rs 2,100 crore approximately. Of which, orders worth nearly Rs 1,000 crore are from rural electrification projects, a majority of them under the Rajiv Gandhi

 

Gramin Vidyutikaran Yojana. Plus, the unit will start the next fiscal (2014-15) with an order book of about Rs 1,500 crore; he adds.

 

The engineering and projects vertical clocked revenues of Rs 1,200 crore in the current fiscal and is looking to clock Rs 1,500 crore in the next fiscal, concludes Anant Bajaj.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/01/Yuko.jpg?itok=AD2sjw7v
KDY 2016: Celeb illustrator Yuko's 10 ways to stay ahead of the curve

JAIPUR: Finding the right balance between passion for art and client expectation has been a perpetual struggle in the design and illustration industry. Artists and illustrators often hesitate to aim big due to lack of exposure or self doubts to perform in the market. But not Yuko Shimizu.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/TOM-JON1.jpg?itok=IIhSid6D
KDY 2016: Handsome Frank on the business of creativity

JAIPUR: They were once in the mad corporate race, but opted out to discover the joy of working for themselves and the artistic freedom it brings. Since then, Tom Robinson and Jon Cockley have tried to give the same to the artist community cross the world --- by bringing them under their banner of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_19.jpg?itok=vZZB2B_g
EveryMedia wins agency of the year award at ACEF 2016

MUMBAI: EveryMedia Technologies bagged a Gold for the agency of the year for digital transformation at the Asian Customer Engagement Forum. The company received this title for its outstanding performance in the field of Digital Marketing. The ACEF mission is to elevate customer engagement...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_16.jpg?itok=jDjDFjvq
Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Voot-Kids.jpg?itok=qNE7MbFM
Voot turns kids 'goody goody' with unique TVC

MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer to promote a product like this and growing from zero to 50+ advertisers is not easy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_31.jpg?itok=WxoDD96v
Indian design should have its own identity: Michael Johnson at KDY 2016

After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the London-based design consultancy Johnson Banks, is a follower of this school of thought, because ‘why not?’

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_20.jpg?itok=YkdDSEpA
Pernod Ricard AOR retains Maxus India

Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_25.jpg?itok=0yHov_cz
ShopClues rolls out 'Itne Kum Mein' TVC

ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price). A series of fresh catalogue digital films that...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_6.jpg?itok=z5eNSkrh
John Thankamony is Mindshare's new head - programmatic

Mindshare, one of India’s largest full service media agency, a part of GroupM, has announced the appointment of John Thankamony as head – programmatic.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories