MAM

Bajaj Auto launches new brand identity ''The World’s Favourite Indian''

It is to announce the transition from a domestic scooter maker to global motorcycle powerhouse

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/22/Bajaj.jpg?itok=ROOkmRNX

MUMBAI: Bajaj Auto Ltd, India’s leading automobile company, has released its new identity as “The World’s Favourite Indian” to announce its dramatic transition from a domestic scooter maker to a global motorcycle powerhouse in only 17 years.

The new brand identity would be communicated through a powerful marketing campaign on TV, outdoor, print, and digital media. The retail showrooms of Bajaj Auto motorcycles and commercial vehicles will also undergo a transformation with new signage and branding in line with the message of ‘The World’s Favourite Indian’.

Commenting on this, managing director Rajiv Bajaj said, “Our international performance is a validation of our strategy of focus and differentiation. Our unwavering commitment toward building the best motorcycles in the world through design, technology, quality, and customer satisfaction has made us a truly global brand. Bajaj brand is not only the world’s favourite Indian but also perhaps the most illustrious ambassador for Make in India initiative of the Indian government.”

He further added, “In only 17 years since the launch of Pulsar, we have become the third-largest motorcycle manufacturer in the world, ahead of several Japanese and European brands that have been around for much longer. In any market around the world, when people think of motorcycles, they should think of Bajaj. That would help us achieve our vision of being a global motorcycle specialist.”

The launch of the Pulsar from its Chakan plant in 2001 marked the beginning of this riveting global ride.  Building on its ‘Hamara Bajaj’ roots of providing trusted and reliable mobility solutions, the company has significantly invested in technology and innovation to design motorcycles that are loved not only in India but 70 countries around the world. It has grown to become India’s No.1 motorcycle exporter with 2 out of 3 bikes carrying a Bajaj badge. 40 per cent of the company’s revenue is coming from international markets. It has earned $13 billion of forex in the last 10 years and hit a milestone 2 million units of international sales in 2018.

With 15 million motorcycles sold in over 70 countries, Bajaj Auto has set a benchmark for the ‘Make in India’ vision of the government. With availability and customer preference scaling from Russia and Malaysia to Argentina and Mexico, it is today possibly the largest Indian brand name in terms of customer purchase value.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/American_Tourister-Virat_Kohli.jpg?itok=cyiylMY-
American Tourister grants #Youraccesstotheworld with its fun new campaign

In the past, the pursuit of happiness revolved around growing up, getting a job, and ultimately buying a home. However, the millennials have turned this equation on its head/other way around.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/aegon.jpg?itok=Om1xNq9i
Aegon Life & MobiKwik partner to launch a rs 20 smart digital insurance product

In a bid to enable financial inclusion and ease of buying for the Indian masses, Aegon Life Insurance, pioneer of digital insurance in India and MobiKwik, India’s leading FinTech Company, have joined hands to launch a Rs. 20 smart digital insurance product.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/radio.jpg?itok=fy3h4K-9
Radio City Unifies Mumbai Indians fans in the ‘One Family’ Spirit this Cricket Season

The entire nation is currently on a high courtesy over the on-going nail-biting cricket season, with all the teams contending to make space in the top charts.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/vmlyr.jpg?itok=ZlckM6--
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/espn.jpg?itok=BsANvB5A
ESPNcricinfo’s new campaign reaches out to the fans obsessed with cricket

ESPNcricinfo, the go-to digital destination for all things cricket, today unveiled their latest, 4-part film campaign that aims to unite cricket lovers and add momentum to the ongoing cricket fever, which is only touted to grow in light of the upcoming ICC World Cup 2019.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/pantaloons.jpg?itok=ykMQWdyN
Pantaloons welcomes summer with ‘Holiday in Style’ campaign

Pantaloons, one of the pioneering retail fashion brands in India, has unveiled its new campaign, ‘Holiday in Style’ for this summer. This thematic campaign captures the true spirit of its consumers who wish to make every moment of their life stylish.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/queen.jpg?itok=mGmLJ8um
WATConsult secures 3 'finalists' at NYF advertising awards

WATConsult, the digital and social media agency from Dentsu Aegis Network, has made its way to the finalists at New York Advertising Festival.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/FBB.jpg?itok=P2TZpMBt
fbb celebrated world shorts day with Rapper Chandan Shetty in Bengaluru

fbb, the fashion destination at Future Group, is back again this year with World Shorts Day on 21st April.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/aspire.jpg?itok=HSvTAprS
Panasonic India takes modern lifestyle to a new high with its latest brand campaign #AspireToMore

In an endeavor to provide total lifestyle solutions for its customers, Panasonic India, has recently launched a new marketing campaign “AspiretoMore” for its range of premium home appliances.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories