Autistic-friendly 'Sing' screening held at PVR

MUMBAI: Vkaao, India?s first-ever ?theatre-on-demand? service that enables individuals to choose the films that play in their local theatres, recently celebrated World Autism Awareness Day in a special way.

The platform collaborated with Autism Centre for Excellence (ACE) to conduct a unique sensory-friendly movie screening of the movie ?Sing? for individuals with autism and their families. The screening was recently held at PVR Sangam, Delhi, in a safe and comforting environment designed especially to cater to the specific viewing requirements of autistic individuals.

Sounds and lights were paid specific attention to by Vkaao during the screening. Lights were turned up for a better viewing experience, while the sound was turned down to levels more palatable to individuals on the autistic spectrum. This attention to detail was one of the prime reasons for the success of the Vkaao screening; the show was a houseful affair and audience members were seen enjoying the movie to the fullest, singing and dancing throughout the movie.

PVR Pictures CEO Kamal Gianchandani said, ?Autism affects more than 10 million people in India but awareness about this unique disorder is very limited. Our aim to associate with ACE to host this special screening of ?Sing? was to raise greater awareness about the issue. Witnessing the joy on the faces of people who attended the screening was extremely gratifying. We hope this initiative will help foster a nurturing, supportive environment for individuals on the autistic spectrum in the country.?

A school for autistic children, ACE was conceived with the vision of improving the level and quality of autism-related interventions in India. ACE aims to utilise cutting-edge research and standardised educational practices to improve the outcome for children with moderate-to-severe autism.

Vkaao focuses on leveraging state-of-the-art technology in order to create a social, crowd-sourced movie going experience.

Latest Reads
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories