MAM

Asian Paints, Post Office Studios present the colourful trends of our time

The team at Post Office largely used 3D Motion Graphics to set tone to the visuals

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/19/asian.jpg?itok=v1OkRgI8

MUMBAI: Post Office Studios conceptualised and produced five animated films to launch Asian Paints’ Colour Next series this year, which were released at the country's India Design ID.

Every year, Asian Paints launches an expertly researched and curated set of trends that reflect the aesthetics of our times, along with a carefully handpicked colour of the year; all of which they later translate into home décor ranges drawing inspiration from the same. The four diverse trends this year are Adulting, Enchanted, Harvest and F-lux, in addition to Asian Paints’ Colour of the Year for 2019: Awakening.

In order to best showcase these trends to the audience, the team at Post Office largely used 3D motion graphics to set tone to the visuals, seamlessly integrating the elements and thought process encapsulating these trends into a single narrative. Around 15 different artists with distinct creative styles worked on the films, all meticulously selected to match the visuals concerned.

The creatives, too, were designed to complement and bring out the year-long research undertaken by Asian Paints, rather than override the same in any way. The videos are thus reflective of a unique collaboration between a pioneer in design, Asian Paints, and an upcoming new media technology company that is focussed on innovative storytelling- resulting in the creation of a set of 3D animated films that are rarely seen in commercial advertising space in India.

Post Office Studios director of the film and chief creative officer Aditya Tawde said, “When Asian Paints approached us with their Colour Next brief, we were very excited to work on the project, due to its immense creative potential and the free reign that Asian Paints gave us in terms of treatment, as long as it drew from their research. We immediately did a few brainstorming sessions and conceptualised five unique ideas to match each trend. We then spent sufficient time detailing the particulars; while the films had a similar undertone, they were given distinct tonalities and visuals, complemented by music and voice overs that did justice to the theme concerned. The biggest challenge for the team was to execute all the five videos in just a month, which was difficult both technically as well as creatively, if a certain standard needed to be achieved. Since commercial briefs in India are rarely this avant-garde creatively, we wanted to push the creative boundaries to the extent possible. We therefore collaborated with 12 artists based out of countries such as USA, Russia, Belgium, Poland, UK, Italy, Spain and Chile, who worked in sync with our talented team based in Mumbai.”

He added, “We are particularly proud of the manner in which we approached the ‘Colour of the Year’ video, which was an amalgamation of grand visuals created by nine artists from across the globe, all tied together by their colour, ‘Awakening’. Being able to showcase a number of unique creative perspectives on a single colour gave us the opportunity to truly showcase our skill sets, and we’re very glad that we were able to successfully execute the same.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/aegon.jpg?itok=Om1xNq9i
Aegon Life & MobiKwik partner to launch a rs 20 smart digital insurance product

In a bid to enable financial inclusion and ease of buying for the Indian masses, Aegon Life Insurance, pioneer of digital insurance in India and MobiKwik, India’s leading FinTech Company, have joined hands to launch a Rs. 20 smart digital insurance product.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/radio.jpg?itok=fy3h4K-9
Radio City Unifies Mumbai Indians fans in the ‘One Family’ Spirit this Cricket Season

The entire nation is currently on a high courtesy over the on-going nail-biting cricket season, with all the teams contending to make space in the top charts.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/vmlyr.jpg?itok=ZlckM6--
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/espn.jpg?itok=BsANvB5A
ESPNcricinfo’s new campaign reaches out to the fans obsessed with cricket

ESPNcricinfo, the go-to digital destination for all things cricket, today unveiled their latest, 4-part film campaign that aims to unite cricket lovers and add momentum to the ongoing cricket fever, which is only touted to grow in light of the upcoming ICC World Cup 2019.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/pantaloons.jpg?itok=ykMQWdyN
Pantaloons welcomes summer with ‘Holiday in Style’ campaign

Pantaloons, one of the pioneering retail fashion brands in India, has unveiled its new campaign, ‘Holiday in Style’ for this summer. This thematic campaign captures the true spirit of its consumers who wish to make every moment of their life stylish.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/queen.jpg?itok=mGmLJ8um
WATConsult secures 3 'finalists' at NYF advertising awards

WATConsult, the digital and social media agency from Dentsu Aegis Network, has made its way to the finalists at New York Advertising Festival.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/FBB.jpg?itok=P2TZpMBt
fbb celebrated world shorts day with Rapper Chandan Shetty in Bengaluru

fbb, the fashion destination at Future Group, is back again this year with World Shorts Day on 21st April.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/aspire.jpg?itok=HSvTAprS
Panasonic India takes modern lifestyle to a new high with its latest brand campaign #AspireToMore

In an endeavor to provide total lifestyle solutions for its customers, Panasonic India, has recently launched a new marketing campaign “AspiretoMore” for its range of premium home appliances.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ottomate.jpg?itok=qNoGbpRV
Ottomate and The Womb bring ‘common sense’ into smart fan innovations

In a category that has seen next to no meaningful innovation in the last 100 years, Ottomate plans to bring innovations to fans that today’s Indians truly want.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories