MAM

Artimas Fashions debuts One8 innerwear look of Virat Kohli

The brand has been awarded the license for manufacturing innerwear

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/10/vk.jpg?itok=zQaavxhu

MUMBAI: Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

One8 innerwear collection includes socks, innerwear and sleepwear. Staying true to its brand philosophy, One8’s subtle branding, look and feel emphasizes the simplicity and personal style of the cricketer par genius, while the dynamic colours of the products reflect Virat Kohli’s on-field persona.

Elaborating on the first look of the One8 innerwear collection, Mr. Nischal Puri, Director, Artimas Fashions Pvt. Ltd., stated, “Dynamism and vitality forms the ethos of brand Virat Kohli. It deserves very sophisticated and strategic imagery. Over last several months we have been perfecting the look of One8 innerwear. We are happy with the end product which shall do justice to Virat as a brand and its commercial value. Through One8 we plan to shake up the stereotype that come along with the premium innerwear category through innovative product offerings.”

Commenting on the look unveil of innerwear products from One8, Indian Cricket Team Captain, Virat Kohli, said, “I am extremely enthusiastic and optimistic about releasing the One8 innerwear campaign. We look forward to connect with the consumers through this new range of premium innerwear from One8. We have been dedicating our resources to perfect the look and feel of the products and are confident it will appeal to the consumers looking for a premium innerwear brand. We will soon be launching the entire range of products.”

Speaking about the campaign, Mr. Udit Todi, Senior Vice President, Lux Industries Ltd. said, “One8 is set to fill the gap of a significant product offering and marketing innovation in the premium innerwear domain. The exciting look of the product range is in conjunction with the imagery and ethos of Virat as a personality.”

Mr. Saket Todi, Senior Vice President, Lux Industries Ltd. added, “Through One8 innerwear range, we aim to fill the need based vacuum in the premium innerwear category. We do hope One8 will become the most preferred brand in the premium category representing the youth of India.”

The One8 logo is also stunningly different, stylish, and bold. Each product from the One8 collection resembles Virat’s bold and outgoing personality while also sticking to his passion for an active lifestyle. The high-end innerwear, socks, and sleepwear that will be manufactured by Lux Industries will incorporate One8’s branding, look and feel. One8 is focused on providing the best quality for their products alongside the much necessary comfort that will instantly catch the eyes of the younger generations.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ogilvy.jpg?itok=Bxflu3jS
Amarinder Butalia named Managing Partner, Ogilvy Delhi NCR

Ogilvy announces the elevation of Amarinder Butalia, to the position of Managing Partner, Ogilvy Delhi NCR.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ariel.jpg?itok=63CSXRZk
Ariel reignites conversations on household inequality with a new campaign - Sons #ShareTheLoad

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/bajaj.jpg?itok=v1FOhoRb
Bajaj Finserv celebrates the New Year with #FitForLife Campaign

Bajaj Finance Ltd, the lending arm of Bajaj Finserv launches #FitForLife campaign to encourage individuals to achieve their New Year fitness resolutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/lava.jpg?itok=TybRq797
Soho Square Delhi Creates a New Film Lava Republic Day Film - #ProudlyIndian #MakeAnEffort

LAVA Mobiles has just released a new film which is a part of its ongoing ‘Proudly Indian’ campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Arvind_RP.jpg?itok=SYfK9Y7F
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/neo.jpg?itok=6DO7-wz5
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories