Arigold enters kids market with high-end expertise

MUMBAI: AA Enterprises, one of the leading dealers of leather goods, has introduced its promising shoe brand Arigold. At the event, few of its premium products were presented to the star cast of the film Blue Mountains. The brand plans to make significant strides into kids? footwear segment by offering products that blends with their lifestyle.

The design of Arigold shoes is noticeably different to most established and popular kids shoe brands, offering a generous, yet lightweight sole with increased cushioning, stability and grip, a deviation from the standard design trend of minimalist sole.

Commenting on the unveiling, AA Enterprises director Ricky Banbah said, ?Arigold is one of many initiatives we?re undertaking to elevate the overall footwear shopping experience for kids and teens. For the young crowd, this is indeed fantastic news as they have the chance to get a full spectrum of interesting products to choose from."

Arigold?s design studio works on the philosophy to uphold ease, grace and craftsmanship for each design it creates. With its high end expertise and global methods of delivering comfort, the brand aims to be one of the most preferred brands in leather shoe category.

?This in itself is the beginning towards establishing a prominent name in the market. With the Indian footwear industry estimated to expand at a CAGR of 15 per cent from 2015 to 2020, Arigold aims to secure a strong position in the leather shoe category,? added Banbah.

Founded with the motive to embellish the lifestyle of people, the brand name is synonymous with bright and vivid element outshining to adorn its surroundings.The brand imbibes the belief of ?Push Limits, Fuel Passion, Eat Miles and Reach Goals?. With its endeavor to deliver sustained comfort, it plans to expand its product portfolio for differential needs in the days to come.

Latest Reads
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories