MAM

Amul bets high on sports marketing

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/11/Amul-B-24-05.jpg?itok=94z_edG5

NEW DELHI: Amul which claims to be India’s largest food products marketing organization is all set to sponsor the Indian contingent for the upcoming Glasgow 2014 Commonwealth Games and the Asian Games to be held later this year in South Korea.

A Memorandum of Understanding in this regard was signed by Indian Olympic Association Secretary General Rajeev Mehta and Gujarat Amul Milk Marketing Federation Managing Director R S Sodhi in a function graced by Rakesh Gupta, Joint Secretary, and Anil Khanna, Treasurer, Indian Olympic Association. Amul has become the official sponsor of the Indian team in the category of dairy products.

Announcing Amul’s support for the Indian contingent to both these prestigious sporting events, Sodhi said, “Amul is committed to strengthening the support to sports in various forms and encourage young generation from all corners of the country to take up sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the XX Commonwealth Games and the XVII Asian Games.” 

Explaining the rationale of this association, he said milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes. Amul has embarked upon an ‘Eat Milk with Every Meal’ campaign to highlight the importance of milk and dairy products like cheese, yogurt, butter, ghee, paneer etc. in the daily diet.

It can be noted that Amul has associated with sports events like football, Cricket World Cup and Formula 1 to engage the youth. Sodhi mentioned that the Amul had sponsored the Indian contingent to the London Olympic Games in 2012 which was India’s most successful Olympics.

“With the kind of investments made by our country to select, nurture and train the best athletes, we are confident that Indian contingents  to the forthcoming Commonwealth and Asian Games will deliver their best ever performances and make our country proud,” said Sodhi.

Lauding Amul’s support to the Indian Olympic contingent, Mehta said “This support to the Indian sports will go a long way and further strengthen the bond between Amul and IOA and leave a longer lasting impact on the sports lovers and sports persons”.

Amul will launch a series of advertising campaigns for milk and various dairy products to promote this association in the coming months.

The XX Commonwealth Games will be held at Glasgow, Scotland from July 23 to August 3 and the XVII Asian Games scheduled to be held at Incheon, South Korea from 19 September– 4 October, 2014.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/ashish.jpg?itok=1O7fzDPf
This cricket season, programmatic advertising goes to bat for brands

With the ICC Cricket World Cup just around the corner and IPL kicking off, the cricket fever is upon us.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/bhuvan_0.jpg?itok=WuhKRa4A
Bhuvan Bam trying to change endorsement model with his brand associations

The simple narrative of the marketing world is undergoing a drastic transformation right from storylines to faces.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/himanshu.jpg?itok=EXIgBrrM
Traditional & digital agencies to merge in future: Grapes Digital’s Himanshu Arya

For a first-generation entrepreneur trying to make it big in the digital marketing space with no professional training in the subject, Grapes Digital founder Himanshu Arya is a pleasant anomaly.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/bhuvan.jpg?itok=KsZN3PP5
The First ever brand ambassador of arctic fox is none other than Bhuvan Bam

Arctic Fox, Backpack brand has appointed Bhuvan Bam of BB Ki Vines as their very first brand ambassador.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/wpp.jpg?itok=X77DFeCV
WPP named world’s most effective communications company for the eighth successive year

WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tatastel.jpg?itok=arbDW3yp
Tata Steel’s structural hollow steel brand ‘Tata Structura’ is now a Superbrand

Tata Structura, the premium structural hollow steel product brand widely used in building homes, industrial and infrastructure projects, has been accorded the Superbrand status after being validated by consumers and industry in the most recent survey by the Superbrands organisation.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/budwiser.jpg?itok=LYltvNnP
Budweiser experiences’ ‘be a king’ campaign empowers individuals to challenge stereotypes and seize opportunity

Budweiser Experiences recently launched their campaign– ‘Be A King’, a powerful narrative that bolsters individuals to seize their opportunity to shine, brought to life by three inspirational protagonists – Divine (India’s leading hip hop artist), Siri Narayan (an acclaimed rapper) and Mokshada...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/bihar.jpg?itok=WBiXPV6E
Bihar bytes launches a digital campaign #biharsunnonahidekho

#biharsunnonahidekho is an initiative taken by Bihar bytes, a website which is dedicated towards promoting tourism of Bihar across the world.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/parijat.jpg?itok=U8Q0TQ9y
Consumer Confidence shows major recovery in April 2019, ascends by 9.9 percentage points: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,shows major gains and recovery in April 2019, leaps significantly by 9.9 percentage points.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories