Amazon India to launch in-house beauty products

MUMBAI: Online e-commerce giant Amazon India will soon launch its own line of in-house beauty and personal care products. Amazon India is talking to contract manufacturers and will be launching private labels (in-house brands) in a few categories within skincare and makeup.

While Flipkart-owned Myntra has invested heavily in growing its personal care segment, Amazon is set to follow suit. With this, the race between India’s two top e-commerce majors to acquire customers will be further fuelled. 

The cosmetics and personal care category is fast growing in India and dominated by smaller startups like Nykaa, Purple, etc. The category also has major international brands such as Loreal, Maybelline, Bobbi Brown, MAC among others that are well present offline and via online vendors.

Amazon came to India in mid-2013 with a massive investment of $2 billion and launched its first in-house brand AmazonBasic in 2015. AmazonBasic had products like consumer electronic products like USB cord, backpacks, tripods, Alkaline batteries, etc. The brand also forayed into fashion segment with its Myx and Solimo a year later.

According to Red-Seer consulting, the online beauty and personal care market in India is worth $300 million which is expected to cross $3.5 billion in 2 years. 

Amazon declined to comment on the issue when a call was made from seeking their confirmation on the same.

If Amazon adds beauty and personal care segment to its category, the move would challenge its direct rival e-commerce platform Myntra that recently announced its plan to open beauty and offline stores. 

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