Air Asia touches 2.5 million guests

MUMBAI: With the sudden rise of various industries over the years, the priorities and sentiments of service centric companies have evolved. Keeping the customers as the cornerstone of the business, companies are out on a spree to attribute all their milestones to the customers by celebrating with them. As a part of the celebration, companies indulge in giving out discounts and exclusive offers encouraging the customers to support the brand.

Low-cost carrier, AirAsia India had recently reached the milestone of flying 2.5 million guests on board.  To celebrate this benchmark, AirAsia left no stone unturned by creating a buzz through every form of media which included teaser campaigns that rolled out 4 days before the D-Day and hashtag campaigns (#AirAsiaAviator, #AirAsia2point5million) that had that secured its spot in the trending topics on Twitter. To keep the ball rolling, AirAsia also offered exclusive offers like discounts of upto 50% on return flights for a time slot of 50 hours. AirAsia had also planned a lot for its special activities for its2.5 millionth guest. The flight scheduled on 16th May, 2016 had welcomed its 2.5 millionth guest from Bengaluru to Delhi. The airline had well planned the guest’s journey from the ground to the skies. The other guests who boarded the flight were also showered with surprise gifts as a part of the celebration.

Kindly let us know if you would be interested to know more insights about the campaign on flying 2.5 million passengers.


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