MAM

AICL to transform annual reports from boring vanilla to interactive

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/05/aicl.jpg?itok=vmO4vIdw

MUMBAI: Annual Reports is just more than numbers, it?s a piece of handiwork through which a company can promote itself, its prospects to its various stakeholders.  It is no longer just a compilation of statistics.

And to make them more interactive rather than just plain vanilla, AICL Communications, a full-service strategic communications consultancy, has taken upon itself to change the way one looks at the boring text running over pages and pages.

A recent survey by Burson-Marsteller found that 95 per cent of chief executives in the US believe corporate reporting plays a critical role in achieving key business objectives. To bring that thought and change in India as well, AICL is assisting several Indian corporates in giving shape and character to their annual reports, paving the way for stakeholder groups to understand them better.

The company has big daddies of various categories as its clients. Reliance Industries, Zee, Hindustan Unilever, Kotak Mahindra Bank, IDBI Bank, Maruti Suzuki, Tata Group, Hero MotorCorp, to name a few.

AICL Communications CEO Arvind Agrawal says, ?Many companies now recognise the significant role an annual report plays in providing a road map of key messages and strategic direction. The role of annual reports has been largely changed by innovations in technology that have broadened access to information. At AICL, we are partnering the best Indian brands to help them create a corporate image among the investor community that is commensurate with their business potential.?

The thought is to add spunk and interactivity in addition to containing relevant information, visuals and imagery. Today, good annual reports are as essential as good advertising for any company. The best practices to create a good annual report according to Agrawal are: data visualization, use of imagery to highlight company?s scale, highlight company?s contribution to people and the planet through its CSR.

?Internet too has changed the way people look at things. We believe that if one can access the annual report online then it becomes very interactive,? says Agrawal while stating the example of HUL, Zee on how such companies have created micro-sites for their annual reports.

 ?We have immense respect for the work and effort AICL invests to make our reports an interesting read. These reports not only help us gain a leadership position in the minds of current and prospective stakeholders, but also allows us to clearly state our goals and pioneering initiatives in the space we operate in,? added Zeel global head brands Ronald Landers for the company which is in its fifth year of association with the consultancy.

AICL operates in the specialised domain of corporate reporting, with services spanning annual and sustainability reports, internal communication, digital and moving image solutions.

When asked if the company is looking at raising funds from the market, Agarwal pointed out that since it operates in a niche space and has a high profile clientele, the company doesn?t need funds from the market and are self-sufficient at present.

The company?s quest to underscore the importance of reporting has driven it to continuously strive towards innovation in the domain. In doing so, it has built a portfolio of clients which comprise nearly 40 per cent of the BSE Sensex, 30 per cent of the Nifty 50 and three of the eight Indian Fortune 500 companies, besides multiple MNCs and PSUs.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/signpost_1.jpg?itok=cu9GGOG1
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday,...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ptretty.jpg?itok=NFjlGmRT
PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/yes.jpg?itok=NOIa-CXa
S Yesudas launches Y&A Transformation

S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/aegon.jpg?itok=or6dS9q8
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/wat.jpg?itok=58eoDB8C
Artemis Hospitals, WATConsult highlight the importance of pledging organs

Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/gold.jpg?itok=L3yRKJeg
BookMyShow releases ad for I-day release ‘Gold’

BookMyShow has launched an ad celebrating Independence Day with Akshay Kumar starrer Gold which covers Balbir Singh’s triumphant journey that helped India to win the first ever gold medal for hockey at the Olympics.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/asian_0.jpg?itok=zeFO0r2y
Qatar Airways is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018

Qatar Airways is proud to announce that it is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018, taking place in Jakarta and Palembang, Indonesia, from 18 August until 2 September 2018. The highly-anticipated sporting event will bring athletes from 45...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/sejal.jpg?itok=xIkqe1mi
Publicis Media Exchange appoints Sejal Shah as managing partner and head

Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/Malaysian_tourism.jpg?itok=6IDY8-7p
Post flight MH370 fiasco, Malaysian tourism faces uphill battle

“Malaysia, truly Asia!” Or is it? What was once the hottest vacation destinations is now not so popular. All because of the disappearance of Malaysian airline MH370 in 2014. The country’s tourism, which was once booming with international tourists, has now taken a hit as tourists have been avoiding...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories