After PVR, Paytm now partners with Cinepolis

MUMBAI: With an ever increasing focus on the entertainment arena, Paytm has partnered with Cinépolis, This move will allow Paytm users to book their movie tickets with 236+  plus Cinepolis screens across Cinépolis, Cinépolis VIP and Fun Cinemas.

In March this year, another Indian movie exhibition major - PVR Theatres had entered into a strategic tie-up with Paytm through which it hopes to sell tickets worth Rs 300 crore on PayTM’s e-commerce platforms in the first year, besides selling tickets from ticket counters and other channels. The deal was part of PVR’s nationwide foray in the on-line movie ticket segment. 

Paytm VP Renu Satti  said, “At Paytm, we are committed to bring to our consumers what they love the most. When it comes to entertainment, it goes without saying that online movie ticketing wins the race. With Cinepolis’ strong presence across the country, we aim to offer multiple alternatives to our cinema lovers.”

Cinepolis business head for strategic initiatives Devang Sampat said, “We are passionate to create the best customer experience for our patrons. Paytm is one of the fastest growing mobile payment and commerce platforms in the country. This strategic partnership will help us increase our online outreach and enhance the overall customer experience.”

Apart from this, Cinépolis India has aggressive plans of rolling out 400 screens by 2017. Cinépolis in India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015 and “Most Admired Retailer – Entertainment” in 2015, “DLP Marketing Achievement Award” in 2015.

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