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Fujifilm to rely on B2B, B2C marketing for GFX 100 and Premista

After a global launch in May, Fujifilm introduced its latest innovation breakthrough in India, the FUJIFILM GFX100 mirrorless digital camera (“GFX100”) and its ‘Premista’ series of lenses. The camera incorporates an image sensor with the world's highest 102 million pixels resolution and unique...

MAM Marketing Brands
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Reebok ups the fitness game, ropes in Varun Dhawan as the brand ambassador

MUMBAI: Leading fitness brand Reebok takes a giant leap forward with the announcement of renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the...

MAM Marketing Brands
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Mondelez India introduces limited edition Oreo Stereo

MUMBAI: Oreo, the biscuit brand by Mondelēz International, a leading global snacking powerhouse, has rolled out its latest innovation “Oreo Stereo” Music Box in India. This limited-edition gift pack contains crunchy cookies and a music system which comes along with fun Oreo tunes. Ushering in the...

MAM Marketing Brands
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Sunny Leone launches innerwear brand “Infamous by Starstruck”

MUMBAI: Popular Bollywood celebrity turned serial entrepreneur, Sunny Leone launched her very own innerwear brand “Infamous by Starstruck” exclusively on the first day of India Licensing Expo 2019 (the third edition of the country’s largest brand licencing platform). Bradford License India has been...

MAM Marketing Brands
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boAt's marketing strategy is to move where the millennial moves

Started just three years ago by Aman Gupta and Sameer Mehta, boAt is a consumer audio brand that has attracted scores of the millennial populace to its range of products including headphones, earphones, stereos, and premium rugged cables, amongst others. In a very short span of time, the brand has...

MAM Marketing Brands

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