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1Crowd invests Rs 2.5 cr in media tech brand Voiro

The funds raised will be used as growth capital for domestic & international markets

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MUMBAI: Bangalore-based startup Voiro, a unique revenue management suite for ad-led digital publishers, has attracted Rs 2.5 crore in a pre-series A-round of funding led by early stage investment fund 1Crowd and its investor community. The funds raised will be used by Voiro as growth capital for both domestic as well as international markets.

Voiro will use this investment to strengthen its team and platform. The company will also focus on building key partnerships as it aims to consolidate its India position and expand to new geographies. Voiro will leverage expertise from 1Crowd members to drive its ambitious plans. Cognizant Technology former executive vice president Mohan Kalyan will come on board as a director and will help Voiro during their next stage of growth.

Commenting on the investment, 1Crowd co-founder Anup Kuruvilla said, "1Crowd chose Voiro for its right blend of industry expertise and technological capabilities. We feel the analytics provided by Voiro are of great use to its clients as this helps not only to manage their inventory but also to monetize the same. The company’s deep understanding of the media industry and its pain points combined with a strong technology team that can build intelligent solutions to tackle these problems makes Voiro a company with strong potential in the digital publishing and advertising space.”

Voiro co-founder and CEO Kavita Shenoy said, “Voiro’s growth and technology curve has been steep since its inception, a testimony to its value proposition to the media, advertising, and digital publishing industry. We are glad for the investment from 1Crowd as it reaffirms Voiro’s strength and potential. These funds will enable us to write the next chapter in our growth as we look beyond the Indian market.”

Founded in 2014 by Kavita Shenoy and Anand Gopal, Voiro enables media and digital publishers through cloud-based technology solutions to achieve sharper monetization of their advertisements and helps to better leverage their data across sales, finance, and operations. Today, Voiro caters to a significant number of OTT players and digital publishers, making them one of the largest home-grown players in this space.

Voiro enables digital publishers by helping them to adapt to the changing content consumption pattern and helps manage their revenue better by streamlining workflow, harnessing data, and increasing efficiency through automation. Voiro currently powers some of the biggest OTT players, digital publishers, and media houses in India.

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