Whirlpool announces BTL - corporate Master Chef ‘Kitchen Wars’

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By indiantelevision.com Team Posted on : 11 Jul 2014 06:32 pm

BENGALURU: Starting tomorrow, 32 teams comprising six members each from 29 different large corporates in Bengaluru will vie for a trip to Bangkok. The ‘Whirlpool Kitchen Wars’ contest is a culinary one, with Chef Jolly of the Master Chef Junior fame as one of the judges. Presented by Whirlpool of India, the idea has been conceived by Something's Cooking Culinary Arts (SCCAPL).  Jolly employer, JW Marriot Bangalore is also one of the sponsors of the event.
 
Whirlpool of India vice president- corporate affairs & strategy, Asia South Shantanu Das Gupta says, “We are extremely thrilled to present the first season of ‘Kitchen Wars’ where participating teams will bring out their best culinary skills using our new range of Built-In appliances. We are happy with the overwhelming responses for the event; several leading corporate houses have come forward to be a part of the inaugural edition of Kitchen Wars. Whirlpool of India wishes all of them good luck.”
 
Company sources informed www.indiantelevision.com that this sub-Rs 50 lakh BTL event would gain Whirlpool of India a good amount of exposure to its target audience, who would be using Whirlpool home appliances during the contest.
 
‘Kitchen Wars’ will happen over three weekends in July starting 12 July. The winner of the contest will get an all-expense paid trip of three nights and four days to Bangkok which will include a workshop / demo on French cuisine or pastry/ Thai cuisine/ food and wine pairing. The first and the second runner-up will win Kitchen Aid appliances, co-sponsor of the event, worth Rs 50,000 and Rs 30,000 respectively.  Participants from companies like Infosys, Dell, SAP, Sabre, Citrix, Adobe, Mindtree, L&T Finance, Motorola Mobility, SanDisk, Deutsche Bank, Puma, Deloitte, Adobe, Cafe Coffee Day and others are participating in this culinary battle.
 
Says SCCAPL founder and head of the table Satish Venkatachaliah, “It is an exciting concept getting the corporates to incorporate every possible management concept in the kitchen. Not only do they have to work together as a team, but have to compete with the rest of the teams as well in a scenario highly reflective of the real corporate world. Food and kitchen have always played a significant role in our lives, and the teams will learn a lot while having fun. It will be great to see the teams replicating their board room strategies while competing for the winning title.”

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