MAM

Whirlpool announces BTL - corporate Master Chef ‘Kitchen Wars’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/11/Whirlpool_0.JPG?itok=8IVEB43r

BENGALURU: Starting tomorrow, 32 teams comprising six members each from 29 different large corporates in Bengaluru will vie for a trip to Bangkok. The ‘Whirlpool Kitchen Wars’ contest is a culinary one, with Chef Jolly of the Master Chef Junior fame as one of the judges. Presented by Whirlpool of India, the idea has been conceived by Something's Cooking Culinary Arts (SCCAPL).  Jolly employer, JW Marriot Bangalore is also one of the sponsors of the event.

Whirlpool of India vice president- corporate affairs & strategy, Asia South Shantanu Das Gupta says, “We are extremely thrilled to present the first season of ‘Kitchen Wars’ where participating teams will bring out their best culinary skills using our new range of Built-In appliances. We are happy with the overwhelming responses for the event; several leading corporate houses have come forward to be a part of the inaugural edition of Kitchen Wars. Whirlpool of India wishes all of them good luck.”

Company sources informed www.indiantelevision.com that this sub-Rs 50 lakh BTL event would gain Whirlpool of India a good amount of exposure to its target audience, who would be using Whirlpool home appliances during the contest.

‘Kitchen Wars’ will happen over three weekends in July starting 12 July. The winner of the contest will get an all-expense paid trip of three nights and four days to Bangkok which will include a workshop / demo on French cuisine or pastry/ Thai cuisine/ food and wine pairing. The first and the second runner-up will win Kitchen Aid appliances, co-sponsor of the event, worth Rs 50,000 and Rs 30,000 respectively.  Participants from companies like Infosys, Dell, SAP, Sabre, Citrix, Adobe, Mindtree, L&T Finance, Motorola Mobility, SanDisk, Deutsche Bank, Puma, Deloitte, Adobe, Cafe Coffee Day and others are participating in this culinary battle.

Says SCCAPL founder and head of the table Satish Venkatachaliah, “It is an exciting concept getting the corporates to incorporate every possible management concept in the kitchen. Not only do they have to work together as a team, but have to compete with the rest of the teams as well in a scenario highly reflective of the real corporate world. Food and kitchen have always played a significant role in our lives, and the teams will learn a lot while having fun. It will be great to see the teams replicating their board room strategies while competing for the winning title.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Neeraj_Bahl-Sidharth_Ghosh_0.jpg?itok=fvid3Fd_
Neeraj (Bunty) Bahl appointed ITW Blitz CEO

NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a part of ITW Consulting, an integrated marketing agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Hansa%20Research%20Ashok%20Das.jpg?itok=33nD2_TX
HANSA Research ties up with MSW ARS

MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Navratri.jpg?itok=j19eU9aA
Brands bullish this festive season but not for Navratri

MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/denstu.jpg?itok=xFl58pR4
Dentsu appoints Rahul Sengupta as CCO

Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Untitled-1.jpg?itok=-9drpSTH
The Womb will nurture ASUS' India strategy

MUMBAI: The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications mandate for both smartphones and laptops business in India. The Womb has initiated work for its...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Mallikarjun%20Das.jpg?itok=9kwe0GUf
Publicis' co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up' service. As per industry estimates, India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/BBH.jpg?itok=0dIZrEuC
BBH bags creative mandate for Smarton

Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/iprospect.jpg?itok=vAcx-0hl
Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/denstu.jpg?itok=B79FV15-
Dentsu Impact elevates Ramaswamy, to make 'Maruti' a vibrant brand

Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories