MAM

B4U partners Amagi for content delivery, playout operations

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/07/21/mam%20mam.jpg?itok=d80npzD-

MUMBAI: B4U Television Network India has signed on Amagi, the cloud-based broadcast infrastructure and targeted TV advertising company, for a range of end-to-end cloud-based playout services.

Through its flagship channel playout platform, Cloudport 2.0, Amagi’s services will include playout, 24/7 monitoring, conditional access and measurement systems leveraging satellite distribution from satellite operator AsiaSat.

The development marks a step in the adoption of cloud-based managed playout services by TV networks in India and Amagi’s growing expertise in this area. It also demonstrates increasing adoption of the Amagi’s next-generation channel playout management services by TV networks worldwide to monetise their content delivery and distribution.

Amagi is known in the Indian market for geo-targeted advertising. It has served over 30 million ad seconds for more than 2,500 clients including names like HUL, Reckitt & Benckiser, Britannia, and Wipro.

“Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said B4U Network chief financial officer Sandeep Gupta.

“With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready, as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration,” he added.

The content and playlist is contributed by B4U in Mumbai, India, and the United Kingdom, while playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi’s cloud infrastructure and monitored by Amagi at its headquarters in Bengaluru.

“Cloudport is rapidly becoming the preferred platform of choice for channel playout and management as TV networks look to leverage new efficiencies available through virtualized playout models,” said Amagi co-founder Srividhya Srinivasan.

“By supporting multisite workflows and collaboration, our Cloudport platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers,” he added.

“We are pleased to continue to support our client, B4U, with high availability ground and space integrated monitoring/control and up-linking service from our Tai Po Earth Station in Hong Kong, along with Amagi who provides end-to-end playout services, enabling B4U to enjoy a total transmission solution for access to Asia-Pacific-wide audiences via AsiaSat,” said AsiaSat VP sales and business development Philip Balaam.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories