MAM

ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/04/asci_logo.jpg?itok=NPUV0gCA

MUMBAI: In December 2015, The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 42 out of 79 advertisements. Out of the  advertisements against which complaints were upheld, eight belonged to the Healthcare category, nine to the Education category, followed by seven in the E-commerce category, three in Telecommunications and broadband category and fifteen advertisements from other categories.

Here below are a few of the ads against which complaints were upheld by the council:

In the case of television the following complaints were upheld:

British Broadcasting Corporation (BBC World News): The claim in the advertisement, ‘BARC says we are India’s No.1 English news brand’, violates the Guidelines of BARC under Measurement & Comparison and also contravenes the ASCI Code.

Times Broadcasting Ltd (ET Now): The advertisement claims, ‘No.1 Now an Undisputed leader’ and ‘No 1 Week after Week’. ET Now has used weekly data to claim leadership position. This is in violation of BARC India Ratings – Principles of Fair and Permissible Usage, which state that ‘The period of comparison must cover at least four consecutive weeks of data’. Thus, the advertisement promo also contravened Chapter I.3 of the ASCI Code.

In the ecommerce category, as per the council, the line ‘kahan se kharchega paise, baniye ka jo poot hai, aadhe khakhe diya dhaba jisme dry fruits hai’ used in an OLX India Pvt Ltd (OLX India) advertisement was deriding a certain caste of people (baniya). In another OLX India ad, the visual of ‘a police inspector riding a bike without a helmet’ as shown in its ‘Sell Scooter Buy bike’ advertisement promotes an unsafe practice.  On the other hand Snapdeal’s claim of ‘free delivery’ advertised in its commercials was not deemed sustainable by ASCI.

Another ecommerce brand that failed to stay true to its advertisement claim was Uber India. The claim in the advertisement, ‘Switch to Uber @ Rs.9/-per km period’, was not substantiated and was also misleading by omission of any disclaimer that other additional charges are also being charged per minute/per trip.

Koovs advertisement which was also its first brand campaign displaying global fashion titled ‘Step Into Koovs’, also came under the radar. The scenes in the advertisement – ‘a girl jumping from a top floor of a building to a shirt which is hanging in the air, a girl jumping from a balcony and falling down a few floors down across the staircase, a boy jumping down from the balcony straight into the outfit’, without justifiable reasons show and encourage dangerous practices, manifest a disregard for safety and encourage negligence. Regardless of the disclaimer, the advertisement contravened the ASCI Codes due to the objected visuals being shown, shared ASCI.

In the telecommunications category, three complaints against Bharti Airtel were upheld.

The advertisement by Airtel showcasing a girl urging users to internet on their phone in the night because they will get 50 per cent cash back the next day, regardless of the disclaimer, the word ‘Cash Back’ in the claim ‘50 per cent cash back on night interne’” was upheld as incorrect and misleading.

Similarly, the Airtel advertisement that claimed ‘unlimited song downloads for free on Airtel’, is misleading by ambiguity as the data plan is required to be purchased and the ‘download activity’ for the unlimited music is also not free as there is an applicable data charge.

Another ad was the one from Airtel that claimed ‘50 per cent data offer’ during night time from 12am to 6am. The language of the super in the advertisement was not in Hindi and the hold duration of the disclaimer in the TVC was less than 4 seconds. Thus, the TVC contravened the ASCI Guidelines on Supers.

To see the full list of complaints upheld by ASCI in December 2015 click here.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Rajesh_Krishnamurthy-Nik_Willetts.jpg?itok=fIRdgA1N
Infosys wins three awards at Nice comm event

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, has participation in six of the 32 Catalysts at TM Forum Live - winning three of the seven Catalyst Awards at the annual flagship communications industry event, held in Nice, France. The Awards...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Untitled-2_1.jpg?itok=2pnfkuEm
Chef Kapoor-promoted Food Food bolsters ops with Amagi Cloudport

MUMBAI: Amagi, a leader in cloud-managed playout services and targeted advertising for TV and OTT, has announced that celebrity master chef Sanjeev Kapoor-promoted food and lifestyle channel, Food Food, has deployed Amagi's Cloudport edge playout platform to launch its new international feed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Rohit_Tandon-Anupam_Jain.jpg?itok=wUVDLtG3
Genpact recognised for analytics solutions & digital capabilities

MUMBAI: Genpact, a global professional services firm focused on delivering digital transformation for clients has announced that Everest Group has named Genpact as a “Leader” and “Star Performer” in its 2017 Analytics Business Process Services (BPS) Service Provider Landscape with PEAK Matrix™...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Girish%20Ramdas%20Magzter.jpg?itok=BXUKbCes
Vodafone brings Magzter for digital reading

MUMBAI: Vodafone India has announced an exciting partnership with Magzter, the world’s largest digital magazine newsstand – to offer an unparalleled digital reading experience to 200 million+ customers in India. With this association, Vodafone customers can now access over 100,000 issues of 4,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Untitled-2.jpg?itok=bNA9J73E
IDBI event face Tendulkar donates 100 pairs of shoes

MUMBAI: Over 15k enthusiastic runners are expected to line up on race day on 20 August of IDBI Federal Life Insurance Mumbai Half Marathon's second edition. Runners will soak in the architectural delights of "aamchi Mumbai," as they chart the course along the famed majestic structures of South...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/saahil%20krishnani.jpg?itok=ANG6TnNf
'Jab Harry' & 'Lipstick' agency WWO forays into in-film branding

MUMBAI: World Wide Open, Reliance Entertainment’s 360-degree digital solutions to build business and brands, has expanded their entertainment division in multi folds in the last one year. The digital and new media advertising agency has added one more feather in their cap as they announced...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Narendra-modi-800x800%20%282%29.jpg?itok=etQ5DLZ6
Mann ki Baat ten-second ad rate is Rs 200,000

NEW DELHI: The rate of ten-second advertisements on AllIndia Radio for the prime minister Narendra Modi’s ‘Mann ki Baat’ is Rs 2,00,000, the Parliament has been told. This rate is for advertisement booking of AIR consisting of 200 primary channels/local radio stations, 41 Vividh Bharati stations...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/eBay-India.jpg?itok=OlkvrWFy
eBay campaign busts myths about refurbished products

MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/TS%20Kalyanaraman.jpg?itok=jZFa3jKB
Kalyan's global jewellery sale under way till 5 Aug

MUMBAI: Kalyan Jewellers, a leading jewellery brand, will commence its much-awaited global annual sale on 27 July, 2017, across all its showrooms. The 10-day sale period is expected to be the biggest shopping days of this calendar year, and will feature special cash discounts on jewellery purchase...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories