MAM

ASCI to investigate violation of code of medical ethics

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/20/asci.jpg?itok=ayy8h0dh

MUMBAI: Medical Council of India (MCI) backs Advertising Standards Council of India (ASCI) for taking action against doctors whose advertisements violate the Medical Code of Ethics Regulations 2002.

In its letter, The Ethics Committee of MCI has strongly backed ASCI for its efforts and self-regulatory mechanism of ensuring ethical advertising practices.

 ASCI has observed and processed a large number of complaints of health care products, services and clinic advertisements which has mention of or promotions of doctors. As per MCI rules, doctors cannot promote themselves in advertisements. As an immediate action, ASCI reported to MCI a list of such doctors who were resorting to advertisements in newspapers and on Television and also making misleading, false and unsubstantiated claims.  As a response to that, MCI has directed ASCI to send them a state wise list of Allopathic doctors registered with MCI/SMC who have been advertising their products or services so that appropriate action can be taken.

MCI has also directed ASCI to refer to the Indian Medical Registry for obtaining details of doctors making misleading claims in their advertisements and have instructed State Medical Councils (SMC) to further investigate and take action against doctors who do not follow the Medical Council (professional conduct, etiquette & ethics) Regulations, 2002 within a period of six months. This would help MCI to take required action in accordance with the code of Medical Ethics. MCI also sought help from the ASCI to report advertisements by fake doctors to appropriate Law Enforcing Authorities of the Country.

According to ASCI chairman Narendra Ambwani, “This is an important landmark for ASCI in our efforts for protecting the consumers from misleading advertising. Medical Council of India has been very supportive and has advised ASCI to ensure strict action against allopathic doctors who malign the image of medical professionals and violate the Medical Code of Ethics’.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/pensol.jpg?itok=JPja7hDv
Pensol campaign shows what dreamers could do

Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Barin-Mukherjee.jpg?itok=-rhJhdWo
DigitalF5 bags Mainland China & Oh! Calcutta mandate

DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands -- Mainland China and Oh! Calcutta, owned by Anjan Chatterjee.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mufti.jpg?itok=u7OahCZC
Mufti's digital campaign triggers sale

Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Kyoorius.jpg?itok=8gadHzXR
Kyoorius unveils its jury, Karen Welman to be foreman

The jury for the fifth edition of the Kyoorius Design has been unveiled. The jury sessions will take place on 15 and 16 September, 2017 at the Ecole Intuit Lab in Mumbai. The Kyoorius Design Awards is the foremost awards for design and visual communication in India. All design work commercially...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/frzad.jpg?itok=nhuWmuH5
MTV & HP provide ‘Fame-istan’ to budding filmmakers

Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/vinod-nair.jpg?itok=APHwsF_8
Network bags Mahindra Lifespace creative mandate

Network Advertising, an independent advertising, has announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch. To be serviced out of Network’s Mumbai office, the mandate includes all B2C and B2B projects across India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/engage.jpg?itok=sSmVS_Xx
ITC TVC: 'Engage' in playful chemistry

Engage, a fragrance brand, has unveiled a new thematic campaign to introduce its range of pure intense perfume sprays for men and women. In this new television commercial, Engage reflects on its brand core to capture the intrigue and excitement of couples in love, engaging in playful chemistry. It...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Music%20run.jpg?itok=Oco9ODJ2
Bengaluru’s Fastrack Music Run attracts 8,000 footfalls

BENGALURU: Braving torrential rain, 8,000 people came to the Bengaluru leg of the Fastrack Music Run on Saturday, 19 August 2017. The event creators Fresh Events Global, The Music Run™, managed to rope in a r of sponsors – these included Titan Company Limited’s funky brand Fastrack as the title...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/2_0.jpg?itok=vYpLYbUo
Guest Column: Are you good enough to be a CEO: The 4 'Selfie' Check-up

It is within everyone’s grasp to be a CEO.  There are secret opportunities hidden inside every failure.  Life is not really a solo sport – even if you’re the CEO.  Being a CEO is at least twice as hard as the next hardest position in a company.  It is really, really hard.  This is especially true...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories