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ASCI received 722 complaints against misleading advertisements in the media during 2015-16 till December-end

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New Delhi, 8 March: The Advertising Standards Council of India (ASCI) received a total of 722 complaints till December last for the year 2015-16 complaints against misleading advertisements.

Minister of State for Information and Broadcasting Rajyavardhan Rathore told the Rajya Sabha today that the ASCI had received 1580 complaints during 2014=15 and 1399 complaints during 2013-14.

He said the Department of Consumer Affairs appointed ASCI as their executive arm in April 2015 to process complaints received on the GAMA (Grievance against Misleading Advertisements) portal. 

The details of all such complaints which are under investigation of ASCI are available on GAMA portal.

He also said case-wise details of such advertisements as reported by ASCI have been uploaded on Ministry?s website, www.mib.nic.in. 

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