APPIES 2015 announces advisory council and chief judge

MUMBAI: A two-day showcase of the best marketing campaigns from across over 10 markets in Asia, APPIES 2015, which is now in its sixth year, has announced its advisory council and chief judge.


The advisory council members are Parkway Pantai chief marketing officer Alvin Neo, Asia Pacific Breweries Singapore head of marketing René de Monchy and R3 Asia Pacific co-founder and principal Goh Shu Fen.


The chief judge is Lenovo director of marketing Sridhar Ramaswamy, whereas the chairman is de Monchy.


Organised by the Institute of Advertising Singapore (IAS), APPIES 2015 will be held on 26 & 27 August at the National University of Singapore Society.


The APPIES 2015 will only award 10 Gold Medals and five Silver Medals to the top marketing campaigns as judged by a panel, as well as hand out five awards to the top presenters.


Shortlisted marketing campaigns will cover a broad spectrum of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, and Social & Environmental campaigns.


These campaigns will be brought to attention via the APPIES’ distinctive and unique format: a LIVE 4-6-10 campaign presentation structure. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live six-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign will be cross-examined by the judges and audience members.


The 4-6-10 live format of the APPIES continues to be a key hit aspect of the APPIES with industry professionals as it not only showcases the best practices but provides an educational opportunity to immerse oneself in new learnings and gain insight to effective applications over today’s multiple platforms.

“The APPIES is a showcase of work garnered through creative insights and executed with effectiveness via the collaboration between the client side and the agency. It serves as a stimulating and eye-opening platform for players in the industry to see how multiple channels can be used effectively through campaigns around the region. Plus, it’s a great avenue for one to meet with like-minded peers,” said Ramaswamy.


Building on last year’s list of campaigns by brands such as Adidas, Unilever, Heineken, Gillette, HSBC, McDonald’s, Nike, SingTel, Smirnoff, Starbucks, MasterCard, British Airways, Canon and the Health Promotion Board, the APPIES 2015 will continue to showcase the finest from various industries that span highly-diverse markets in Asia Pacific including China, India, Indonesia, Japan, Malaysia, Philippines, Hong Kong, Singapore, Sri Lanka, Thailand, Korea and Taiwan.


The APPIES 2015 is now open for submission. Brands and agencies alike can submit their best case studies for review. Deadline for submission is 8 June, 2015.


“In a rapidly changing and evolving industry, Marketers need to be able to adapt and constantly evolve with the times. The continual theme of relearn everything is all about unlearning the past and relearning the principles of marketing for the future. The APPIES is all about learning through seeing some of the best and most effective Marketing strategies from around the region. The unique format allows for a LIVE interactive platform as it allows delegates to an unparalled opportunity to learn, network and celebrate with the brightest minds in the business. Join us this year at the Appie Centre of innovation, knowledge and learning for Asia’s best brands,” said de Monchy.

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