MAM

AntFarm raises Series-A funding from Bay Capital and Hausela Capital Partners

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/07/antfarm.jpg?itok=-ZKSkzN6

MUMBAI: Looks like start-ups in India have nothing to worry as venture capitalists seem to be eager to put their faith and money in them.

AntFarm, a digital innovation company, has raised Series-A funding from Bay Capital and Hausela Capital Partners. The funds that have been raised will be channeled to reinforce the current portfolio, grow upcoming businesses in the travel space and to build new early stage ventures in the fitness, hyper-local and mobile categories.

“With more and more start-ups in India entering the billion-dollar club, AntFarm is poised to explore business opportunities in the dotcom and mobile space in high impact markets and create products which are disruptive. Over the last year, we have already made successful forays in the fashion, advertising and travel industry verticals. We are now gearing up to disrupt the multi-billion dollar health/fitness space,” said AntFarm managing director and CEO Rishi Khiani.

AntFarm has a track-record of building profitable business units in a year’s time with Stylista.com, a collaborative fashion label, and Fork Media, a native advertising platform.

AntFarm’s most recent venture, Arrive.com, is a travel discovery platform that is close to rolling out a mobile app for the East Asian market.

AntFarm follows a unique approach in jumpstarting successful businesses by putting together unique cross-functional teams led by industry veterans and entrepreneurs that work on business opportunities identified internally at AntFarm.

Hausela Capital Partners MD Piush Kumar said, “The digital landscape in India is on an exponential growth trajectory. This dynamic landscape has thrown open exciting opportunities to create new products and innovative business models. AntFarm has demonstrated its mettle with successful ventures in the digital space. They bring a unique mix of industry experience, technology expertise and entrepreneurial spirit. And, we are confident that they will be able to build successful digital business models.”

Antfarm has previously raised an angel round from Bennett Coleman & Co CEO Ravi Dhariwal and leading entrepreneur, Sanjay Kalra, who previously served as the CEO of Tech Mahindra.

Bay Capital is an independent investment management firm while Hausela Capital Partners is the investment office of Piush Kumar with the objective of funding start-ups in the digital technology space.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/spykar.jpg?itok=eTmNxItK
Spykar GYM JNS announces Talwalkars as official gym partner

After launching the unique GYM JNS, jeans for the gym, Spykar now has become the first-ever denim brand to have an official gym partner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/p.jpg?itok=d1GjovqF
Main Bhi Chowkidaar campaign behind landslide victory : Buzzoka's report

Buzzoka, India’s most disruptive influencer marketing company that launched the Digital India Report Card last month, predicted the 2019 election win for BJP and foresaw Main Bhi Chowkidaar Campaign as a key differentiator.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/aamir-khan-itv.jpg?itok=cTaZuS6r
Aamir Khan features in Walkaroo’s #BeRestless campaign by Lowe Lintas

Distinctive footwear brand, Walkaroo – from the stable of U4ic (Euphoric) International, a VKC group company has released its latest marketing campaign. With a unique concept and differentiated content, targeted primarily towards the youth, the company plans to create a niche in the Indian footwear...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/safari.jpg?itok=lM2-xjd6
Safari Bags urges everyone to travel ‘differently’

Safari Bags has launched its first PAN-India brand communication campaign, created by Ogilvy Mumbai.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/goldmedal.jpg?itok=66MhctZm
Goldmedal Electricals launches brand mascot ‘The Wireman’

Goldmedal Electricals has launched its brand mascot - ‘The Wireman’, for its wires and cables segment.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/cinepolis.jpg?itok=klHSeH1K
Cinépolis launches Bollywood-inspired campaign

Cinépolis, India’s international movie theatre circuit has launched a new campaign, highlighting its focus on customer service.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/fortune.jpg?itok=g5AyHfXD
Fortune pays tribute to mothers with inspiring ad campaign

On the occasion of Mother’s Day, Fortune, which has the largest portfolio of brands in the edible oils and foods segment, launched a heart-warming and thought provoking digital film to remind us the important lessons we learnt in our lives, which were shared and passed down to us by our mothers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/chef.jpg?itok=QFQjBMjK
'Maa Ki Baat' - a heartfelt heirloom recipe show, viewed through a modern lens by chef Ranveer Brar

Reviving the magic that every mother creates in the confines of her small regional kitchen, India's favorite cook, culinary connoisseur and TV Host Ranveer Brar is gearing up for his newest digital series "Maa Ki Baat", an heirloom YouTube show that will bring forth the secret, legendary recipes...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/snickers.jpg?itok=NjMlVufX
Snickers new campaign pranks MS Dhoni followers with a ‘hungry decision’

In the run-up to the Men’s Cricket World Cup 2019, chocolate brand Snickers teamed up with its brand ambassador and cricketer MS Dhoni for an interesting social media campaign based around its global philosophy of ‘You Are Not You When You’re Hungry’.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories