MAM

AMEC to launch Measurement Week

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/25/amec.jpg?itok=NgQeGChY

MUMBAI: The International Association for Measurement and Evaluation of Communication (AMEC), has announced plans to hold Measurement Week in September to fill the gap between understanding the value of PR measurement and doing something about it!

David Rockland, a Ketchum Partner and Chairman of AMEC, said: “The “how” of PR measurement has long been solidified. What is lacking, however, is the widespread adoption of these techniques which in turn devalues PR as a business discipline.”

“AMEC’s Measurement Week is being established to help fill that gap. This could be the most exciting initiative from AMEC since we founded the Barcelona Principles framework. Our aim is to get not only AMEC members but the communications and marketing industries behind it.”

“Already the PRCAI, CIPR, ICCO and PRCA have pledged their support for Measurement Week. AMEC hopes other member trade bodies throughout the world will also sign up.”

Sharif Rangnekar, President, Public Relations Consultants Association of India (PRCAI), said: “This is significant. It brings to the fore the industry's continuing focus to showcase the positive and result- orientation that PR as an industry has when it comes to both creating campaigns and seeing them through. We at PRCAI are firmly behind this initiative of AMEC.”

Francis Ingham, PRCA Director General and ICCO Chief Executive, said: “This is a brilliant idea and we are very proud to support Measurement Week. The success of the PR Guide to Measurement, which the PRCA and ICCO launched with AMEC, proves that measurement is firmly on the agenda for PR practitioners.”

As part of Measurement Week (15-19th September), AMEC members throughout the world will hold a series of events in their countries with employees, clients and press to create better understanding around the latest thinking in measurement and analytics.

Measurement Week will be led by AMEC’s three International Chapters in North America, Asia Pacific and Europe, representing AMEC members in over 40 countries. AMEC also hopes to gain the support of PR member trade associations internationally.

Barry Leggetter, CEO of AMEC, said the three AMEC International Chapters were already planning activities in their regions for September.

Already, leading international management consultancy, Booz Allen Hamilton, an AMEC member, has pledged its support.

Key elements of Measurement Week will be:

·         Series of country events organised by AMEC members with their staff and clients

·         Webinar series organised by Booz Allen Hamilton

·         Opportunities for internal communications activities within AMEC member companies

·         Launch new research toprovide new information on measurement trends for workshops and seminars with AMEC partner organisations

·         Social media outreach using the hashtag #amecatwork

 As part of its Global Education Programme, AMEC will launch an International Speakers Bureau later this month with a commitment to make communications research leaders available to speak at top conferences. It will also run a regular webinar series.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories