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Amagi's Cloudport enables Horse & Country TV to go global

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MUMBAI: Horse & Country TV (H&C TV) has deployed Amagi’s Cloudport optimize the delivery of new channels around the world.

The channel, which broadcasts exclusive sports event coverage, news, documentary, and personality-led programming, utilised Cloudport, which offers end-to-end broadcast workflow capabilities on the cloud. With this, H&C TV is now able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.

“We transitioned to Amagi’s Cloudport platform in Benelux and Sweden in 2013 and then in the UK in 2014. We have since expanded into Australia and Germany. Amagi’s Cloudport platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer,” said H&C TV CEO and chairman Heather Killen.

The Bengaluru-based company’s Cloudport platform offers 99.99 per cent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster’s distribution requirements. 

With Cloudport, H&C TV can support dynamic graphics as well as live sports content, while localising each channel via subtitles, additional language audio tracks, and channel logos in order to best address regional audience preferences. Furthermore, Cloudport gives H&C TV the flexibility to monetise new markets through targeted advertising.

“H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds,” added Amagi co-founder Srividhya Srinivasan. “Through Cloudport, H&C TV is able to perform hyper-localised and cost effective international distribution of its channels.”

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