MUMBAI:  It was two months back when Amagi Media Labs decided to revamp its corporate brand theme, logo and visual elements.

The rebranding reflects the many shifts company has undergone in the recent past, as well as its aspirations for future.   

”Our spirit and communication, which was about rebellion and establishing a new order now evolves to mirror the new positioning. From being a game changer in TV advertising, we are shifting our focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting,” said Amagi Media Labs co-founder Baskar S. 

The process of revamping was decided upon in a short form because the company wanted to showcase the new identity at International Broadcasting Convention held at Amsterdam.

Amagi pioneered the concept of geo-targeting in TV advertisements in India, with its patented ad network launch in 2008. With maturing of the industry and wide acceptance of the platform by 2000+ advertisers in the country including HUL, P&G, Wipro, Johnson & Johnson, GSK etc, this industry is anticipated to stage a lot of action in the coming years. 

Elaborating on the recent foray into International markets and its connection to rebranding exercise, Baskar added, “The response from global clients in terms of adoption of our cloudporting has been fantastic. We are seeing cloud enabled edge play-out increasingly accepted as the future of TV broadcasting. Our logo reflects our global outlook and aspirations to grow beyond just TV screens.”  It currently has established clients in 15 countries.

‘Technology enabled disruption’ is the driving philosophy at Amagi. The newly crafted visual elements is a testimony for the same, with scatters meeting barcodes in vibrant yellow and grey, symbolising technology being flexed to disrupt norms and conventions. The rebranding was done by Seventh Inc, a brand and design consultancy, Bengaluru.

The new website and updated social media pages are already live. The entire re-branding project is expected to be completed by November 2014.

Apart from this, the company will also move into a bigger office in Bengaluru as well as a office in London is expected to start operations from month end.

The agency will roll out communication with its clients, starting today. It has already got a positive feedback from a few of its clienteles.