Amagi opens its first regional office in Tokyo

MUMBAI: One of the leading players in cloud-based TV broadcast platforms, Amagi has announced the opening of its sales and support office in Tokyo, Japan today.

With the aim to give regional television networks a better access to its unique channel playout and monetisation solutions, the office in Tokyo will manage Amagi’s venture into the Japanese TV broadcasting industry.

Former executive technology officer for future strategies at Panasonic Shunsuke Matsuda will now oversee Amagi’s operations in Tokyo. Commenting on the expansion, Matsuda said, “The office creates a range of opportunities for Amagi Japan and has great potential to further deepen our engagements with the Japanese broadcasting industry.”

Amagi uses cloud-based technologies to launch new television channels, manage the entire channel playout, localise content and targeted advertisements on traditional as well as OTT platforms. The company, that works with global television networks, with over 1,000 installations in 10 countries, has platforms that deliver 99.99 per cent broadcast SLAs at nearly half the cost over a traditional set up whilst being reliable, flexible and cost effective.

Matsuda commented, “TV networks in Japan are looking for cost-effective solutions for OTT and traditional playout, and are seeking partners who can provide both playout and ad monetisation capabilities. Amagi’s advanced cloud-based infrastructure enables OTT and traditional broadcasters to manage their playout over the cloud as well as monetise mid-roll advertising in their content.”

“Japan is a key market for us and our expansion into the region is a testament to the growing confidence of TV networks in our platforms and technology. It presents us with a tremendous opportunity to work with local broadcasters to positively impact their operational efficiencies and create more avenues for channel monetization.” said Amagi co-founder Baskar Subramanian.

Later this week, Amagi Japan is participating in the InterBEE 2014 conference where it will showcase its flagship channel playout platform at the Alvix Corporation stand. Attendees will get an opportunity to understand how Amagi’s platforms can support “Cool Japan” initiatives.

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