MAM

Amagi Media to tie up with 5 broadcasters

KOLKATA: Amagi Media Labs is gearing to increase its reach. The Bengaluru based technology and media startup that facilitates geo-targeting of television advertisements, is now expanding its services to five more national broadcasters. And all this in the next two-three months.

 

“We are in discussions with broadcasters who have presence largely in the Hindi speaking markets (HSM),” informed Amagi Media Labs business head LS Krishnan.

 

Amagi had recently roped in Zee Media as a broadcast partner and in turn added Zee News and Zee Business to its channel roster. “IBN7, CNBC Awaz, Times Now and UTV Movies, among others are our partners,” he said.

 

The company is also looking at getting the fourth round of private equity funding. “We have signed the paper and expect the funds flowing in the company, anytime sooner,” added Krishnan, without divulging any detail on the amount to be infused in Amagi for further expansion of business.

 

Krishnan who was addressing the press in Kolkata, stressed on the eastern region becoming an important destination for national brands. “The region is important for brands that are looking for deeper penetration and reach. 45 per cent of viewers in West Bengal are Hindi speaking. The region contributes around 20-25 per cent to our topline. We aim to scale up in terms of advertisers here,” he said.  

 

Currently, Amagi has around 50 clients in the state. Some of which are: Shalimar, Konark Cement and Keo Karpin. “80 per cent of the revenue comes from the FMCG sector,” concluded Krishnan.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_49.jpg?itok=RYz9_ySL
The MMA announces 'The Smarties India 2016' jury & awards shortlist

Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards. The SMARTIES™ is the world’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_37.jpg?itok=8Mh2yPUM
The Delhi Advertising Club Annual Awards - Lots of Gold & Silver

The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_36.jpg?itok=HLQvYY6C
Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago

Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fever for its prestigious client Tata Motors. The brand new mega web series titled “Tripling” features Tata Motors’ newly launched Tiagoas a focal point in an enriching story told by some of...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/RFFS.jpg?itok=hFZWMVrO
Adidas joins Reliance Foundation Youth Sports to take football to campus

German sportswear giant Adidas and Reliance Foundation Youth Sports to hold School and College Football competitions starting from 27 August 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_6.jpg?itok=agwUZnlu
LeEco partners with netCORE for digital marketing initiatives

netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_5.jpg?itok=OYp4YKmQ
Havas Media Singapore's Melvin Lim is new APAC CCO; Jacqui Lim to replace him

Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_4.jpg?itok=9uNynUl7
itel Mobile appoints HTA Marketing Services as its creative agency

MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_3.jpg?itok=GVxvNvOX
Dentsu Impact wins Ikea's India business

MUMBAI: Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India Ikea. With Ikea all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/nicotax.jpg?itok=6QE90la-
Nicotex to smokers: choose life over cigarettes

MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories