Amagi deploys Cloudport playout for Magic of Cinema

Amagi deploys Cloudport playout for Magic of Cinema

MUMBAI: Amagi, the cloud-based broadcast infrastructure, has announced a full-fledged deployment of its Cloudport Edge Playout servers for Magic of Cinema (MOC), a 24x7 free-to-air movie channel across 17 digital cable platforms.

Using cloud technologies, Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs. The entire playout is managed at Amagi’s Data Operations Center in Bengaluru. Amagi’s Cloudport edge servers and its cloud-based unified management user interface has dramatically simplified channel playout across multiple cable platforms for MOC.

“We evaluated several platforms and finally chose Amagi for its technology superiority and an attractive PaaS business model. It allowed us to avoid high capital expenditure and upfront investment without compromising on the broadcast quality. As our viewership expanded over time, Amagi helped us scale our business giving us the required flexibility and reliability. Amagi has been a true partner in our growth” said MOC CEO Sricharan Iyengar.

Amagi’s Cloudport platform runs on the cloud, with benefits of unlimited storage and accessibility. Amagi has already implemented its cloud technologies in more than 10 countries covering multi-country feeds. The platform has advanced features such as dynamic graphic overlays and sub-parting that met MOC’s exacting quality and feature requirements.

“MOC is a fast growing movie channel with a line-up of rich and contemporary content. Amagi’s advanced technology platforms coupled with uninterrupted 24x7 playout and monitoring service has successfully and consistently met MOC’s evolving needs. We are very positive about MOC’s potential and Amagi is fully equipped to support the channel’s growth aspirations” said Amagi cofounder Srividhya Srinivasan.

MOC has a wide array of over 1,500 Hindi cinemas, and is available on leading digital cable platforms including Hathaway, DEN, Siticable, UCN and Incable.