Amagi Cloudport enables Horse & Country TV to broadcast Rolex Grand Prix Live

MUMBAI:  Horse & Country TV (H&C TV) and Amagi announced successful broadcast of The Rolex Grand Prix Live from the CHIO World Equestrian Festival held at Aachen, Germany on 20 July using Amagi Cloudport, a cloud-enabled remote playout management platform.


Talking about the successful braodcast, H&C TV CEO and chairman Heather Killen said, “At Horse & Country TV, we strive to be in the vanguard of adopting new and efficient technologies such as the Cloudport infrastructure for broadcasting. Along with our playout partner Amagi, we have now demonstrated to the broadcast industry that live events can be managed by remote playout systems.”


Wallace Broadcasting founder and technical advisor to H&C TV John Wallace said “We chose the Amagi channel playout platform as it gave us the flexibility to cost-effectively manage localised playout of different H&C TV channels in individual countries. We now have the desired flexibility and robustness even for live events. Our teams are quite pleased with the event broadcast.”


Rolex Grand Prix from Aachen was broadcast for the first time in the UK by H&C TV. The entire playout was managed remotely by Amagi from its operations center in Bengaluru, India. The CHIO World Equestrian Festival held at Aachen is the first event of the prestigious Rolex Grand Prix, attracting over 40,000 spectators and millions watching on TV. The Rolex Grand Prix is the highlight of nine days of intense competition across multiple disciplines in Aachen.


“Managing live feeds, inserting graphics, and dynamically altering the playlist based on how an event unfolds, is complex, especially when the playout is managed remotely. We are breaking a new ground with this innovation on the Cloudport platform. We are quite delighted with the flawless telecast of the live event on Horse & Country TV.” said Amagi Media Labs cofounder and CTO Srividhya Srinivasan.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories