Ad Club names Ajay Kakar & Vikram Sakhuja to head Effies 2015

MUMBAI: The Advertising Club has named Aditya Birla Group chief marketing officer - financial services Ajay Kakar as the chairperson and Madison Media & OOH group CEO Vikram Sakhuja as the co-chair for this year's Effies. The awards ceremony will be held at the sea-side lawns Hotel Taj Land's End, Mumbai on 15 January, 2016.


The Effies are marketing communications awards given yearly by Effie Worldwide Inc. Effies provides recognition to campaigns for their direct impact on return on investments for a brand at the market place with special attention given to effectiveness and results. In its 15th year, Effies will celebrate not only the advertising agency behind the campaign, but also the client.


Commenting on their appointment, The Advertising Club president and Colors CEORaj Nayak said, “The Effies is an institution by itself giving due recognition to campaigns that engage consumers thereby furthering a brand’s promise and proposition. I would like to congratulate Ajay Kakar and Vikram Sakhuja for this new project that they will be leading. The entire advertising community looks forward to the Effies and I am certain that they will strengthen its credibility within the industry.”


Kakar said, ''Over the past four years that I have chaired the Effies, I have seen growing support and participation. Every year has broken the record entries and numbers of participating agencies, from the previous year.I believe this demonstrates the underlying need and demand for marketing campaigns that are not only creative, but more importantly, work for the brand and business. And I am confident that this year's Effies will again beat last year's record. And be even bigger and better.''


Added Sakhuja, “For me it is imperative for advertising to drive demand and strengthen brand value. It is therefore an honour to be part of the Effies, which is the undisputed champion of effectiveness in India and worldwide.”


Earlier this year, Kakar and Sakhuja were also inducted as the new office bearers of The Advertising Club. While Sakhuja was elected as the secretary, Kakar was elected as the joint secretary.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories