Ace Creative Learning forays into retail education

BENGALURU: Indian integrated learning player, Ace Creative Learning (ACL) has forayed into the retail segment with its flagship product – DeekshaTAB.

With a Rs 5 crore investment into the development of the software for this product, the company is targeting revenue of Rs 15 crore with a customer reach of 5000 until the end of this fiscal. And has an ambitious of crossing revenues of Rs 100 crore over the next three years. ACL says that DeekshaTAB is a one stop shop for CET/COMED-K aspirants across the country.

The DeekshaTAB , manufactured by Lenovo weighs around 400 grams, has an 8 inch display, and will be available at a price of Rs.34,999. ACL says that the DeekshaTAB is among a series of products that it plans to line up in the coming months that will be targeted at spirants for other competitive exams such as JEE, NEET, GATE and UPSC. By 2020, ACL is looking to reach out to 50000 students that will use the DeekshaTAB and eyeing a 20 per cent stake of the education tablet business.

ACL has planned a Rs 50 lakh print and digital campaign over the next 45 days to push DeekshaTAB. At present, the ACL has planned to sell the product directly to students, but is looking at channel partners. Overall, the company expects to close this fiscal with revenue of Rs 50 crore. It marketing spends are around Rs 3.5 crore reveals ACL VP of sales and marketing Venkatesan E. ACL’s creative and media buying is generally inhouse, with a part of the media buying being looked after by Torque Communications.

ACL had introduced the integrated learning programs in colleges to combine preparation for board exam and competitive exams through the Deeksha System in 2004. In 2008, ACL had raised investments of Rs 41 crore, from Accel Partners, Catamaran and Kaizen Private Equity. 

Latest Reads
Lotus Make-up brings out women's inner shine

Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday.

MAM Marketing MAM
Radio City makes us experience Mumbai

Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground.

MAM Marketing MAM
MP Birla Chetak Cement's new TVC is truly Rajasthani

MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films.

MAM Marketing MAM
Hitachi's new automated service platform

Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The...

MAM Marketing Brands
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories