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Ace Creative Learning forays into retail education

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BENGALURU: Indian integrated learning player, Ace Creative Learning (ACL) has forayed into the retail segment with its flagship product ? DeekshaTAB.

With a Rs 5 crore investment into the development of the software for this product, the company is targeting revenue of Rs 15 crore with a customer reach of 5000 until the end of this fiscal. And has an ambitious of crossing revenues of Rs 100 crore over the next three years. ACL says that DeekshaTAB is a one stop shop for CET/COMED-K aspirants across the country.

The DeekshaTAB , manufactured by Lenovo weighs around 400 grams, has an 8 inch display, and will be available at a price of Rs.34,999. ACL says that the DeekshaTAB is among a series of products that it plans to line up in the coming months that will be targeted at spirants for other competitive exams such as JEE, NEET, GATE and UPSC. By 2020, ACL is looking to reach out to 50000 students that will use the DeekshaTAB and eyeing a 20 per cent stake of the education tablet business.

ACL has planned a Rs 50 lakh print and digital campaign over the next 45 days to push DeekshaTAB. At present, the ACL has planned to sell the product directly to students, but is looking at channel partners. Overall, the company expects to close this fiscal with revenue of Rs 50 crore. It marketing spends are around Rs 3.5 crore reveals ACL VP of sales and marketing Venkatesan E. ACL?s creative and media buying is generally inhouse, with a part of the media buying being looked after by Torque Communications.

ACL had introduced the integrated learning programs in colleges to combine preparation for board exam and competitive exams through the Deeksha System in 2004. In 2008, ACL had raised investments of Rs 41 crore, from Accel Partners, Catamaran and Kaizen Private Equity. 

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